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Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Cross-Media Study: Web a Dominant Buyer Influence

DoubleClick's annual Touchpoints Survey reveals that the web is t  [...]
Posted: Tuesday, July 12th 2005

Anti-Click Fraud Firm Alleges Google Abets Click Fraud

MediaBuyerPlanner.com reports that Google is again the subject of   [...]
Posted: Friday, July 1st 2005

Ad's Morphing into Viral Documented

Adland covers the inside story of a maverick TV ad gone viral. A European Olympus ad - designed to focus on the need to eliminate "red eye" in pictures - turned out to be a little too interesting for that company's Japanese headquarters, and reportedly an ad watchdog group. But, having been up for a we  [...]
Posted: Tuesday, May 31st 2005

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Revenue Science: WSJ.com Users Financially Oriented, World is Round

Revenue Science, at the behest of the Wall Street Journal’s web division, released findings indicating people who pay to get to WSJ.com content are more likely than the average web user to also seek out various financial services. MediaPost pointedly, if indirectly, noted that anybody with more than a few neurons already assumed this. NetRatings helped Revenue Science collect   [...]
Posted: Thursday, May 19th 2005

Pew: Blogs Weren't as Influential as Some Supposed

Click to enlargeA new Pew study done together with BuzzMetrics fa  [...]
Posted: Monday, May 16th 2005

Fleishman Hillard Admits to Overbilling

Mega PR agency Fleishman Hillard admitted that executives in its Los Angeles offices overbilled municipal accounts for the city. After first denying any wrongdoing, Fleishman announced it will pay $4.5 million and that former executives has sent L.A. "improper and indefensible" bills, according to AdAge. The scandal, and the agency's reaction to it, are reminiscent of the recent Ogilvy & Mather case of overbilling its federal anti-drug cam  [...]
Posted: Wednesday, April 20th 2005

Biz360 Adds Nielsen Data to PR Monitoring Tool

Biz360 has added Nielsen/NetRatings data to its corporate-reputation measuring system, reports ClickZ. Most Biz360 clients use the service to monitor their corporate reputation and their online and print marketing programs. Some clients have apparently adapted the technology to help plan media buying strategy when entering a new region or market. Nielsen's global internet audience reach metrics will be included in Biz360's   [...]
Posted: Wednesday, April 13th 2005

Carat Interactive Pushing Brands to Blog

Carat Interactive is distributing blogging "starter kits" to clients like Tivo and Pfizer, encouraging the brands to create enthusiast blogs to help channel positive customer energies, according to MediaPost. "Controversy is not a goal here," said National Media Director John Cate. "We want our clients to take part in a productive dialogue with serious, like-minded consumers that will   [...]
Posted: Monday, April 11th 2005

Plurality of Brands' Organic Search Links Are User-Created Content

Covering a conference session on the topic, SearchEngineWatch gives a run-down of the various tools used to monitor brands on blogs and other word-of-mouth oriented online vehicles. The topic has taken on greater importance now that Jupiter Research has shown that out of ten search results for a company, the plurality (three out of ten) of links come from blog posts, message boards, opinion sites or other user-generated con  [...]
Posted: Thursday, April 7th 2005

Unilever: Will Triple Online Spend

Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa  [...]
Posted: Tuesday, March 15th 2005

Forbes Lists Top Corporate Hate Sites

Forbes.com put together a bestiary of the top nine corporate hate sites - those pages typically put up by former customers after what they perceive to be an egregious service problem. Sites were judged based on variables like anger (anger's good), entertainment value and frequency of posting. Alm  [...]
Posted: Friday, March 11th 2005

CooperKatz Makes Blog PR Practice Out of Exec's Blog

A CooperKatz PR executive managed to parlay his own blog on PR and blogging issues into a practice division for the firm. CooperKatz announced it is putting Steve Rubel, author of the Micro Persuasion blog, in charge of a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels.   [...]
Posted: Wednesday, February 9th 2005

Ogilvy Accused of Duping Trade Pubs, Blogs

Adland uncovered a bit of alleged deliberate dishonesty in an Ogilvy effort to publicize a campaign it did for American Express. A polite note sent from a purported student - also received by MarketingVOX and other trade publications - pointed to an integrated online and outdoor campaign in Europe. Adland covered the campaign, but soon sleuthed out the fact that the email came from an Ogilvy address. The letter, apparently disingenuously, started off, "  [...]
Posted: Tuesday, February 8th 2005

Ford's Viral Firm Found Behind Too-Hot VW Spot

Likened to the Ford SportKa controversy, where Ford executives appear to have created (then disavowed) viral ads that included cruelty and violence, a new Volkswagen viral ad seems to be going through a s  [...]
Posted: Friday, January 21st 2005

Wal-Mart Addresses PR Storm with Site, Search Campaign

Wal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according to ClickZ. Faced with many class action suits and a flurry of populist local news stories, rumors and a developing urban legend of egregious management policies, Wal-Mart launched the site and started supporting it with an Overture campaign. The search ad campaign appears to be active on search q  [...]
Posted: Friday, January 14th 2005

Mac Bloggers Seek Journalism's Legal Protections

Three Apple Mac-oriented blogs that focus on rumors that typically swirl around the "other" computer company around this time of year, prior to its new product releases, found themselves subpoenaed by Apple for documents that might show the computer giant who divulged what might be new product plans. This, in itself is not news, as it seems to be an annual event. But this time around, AppleInsider.com, PowerPage.org and Thin  [...]
Posted: Tuesday, January 11th 2005

Bloggers Compile List of Blogger Hostile Companies

Bloggers are compiling a list of companies that have allegedly done bloggers wrong, as seen here on Dana VanDen Heuvel's site. The 22 companies making the list allegedly "fired, threatened, disciplined, fined or not hired people because of their blog." On the list are the famous cases, such as   [...]
Posted: Monday, January 10th 2005

Blogs Experience Problems of Networked Sites

MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o  [...]
Posted: Friday, January 7th 2005