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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]

Internet Book for Cause Marketers Liberates Contents Online

The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com. The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others. Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.   [...]