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Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

IBM Puts CIA on Fast Track to Virtual Worlds

IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism. Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service. IB  [...]
Posted: Tuesday, March 25th 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Darfur Genocide Photo Exhibit in Second Life

Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life. The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected   [...]
Posted: Friday, December 8th 2006

More Fake Wal-Mart Blogs, Edelman Fesses up

PR firm Edelman, which after a fake-blog scandal last week promised to be more open in its dealings, on Thursday admitted it is behind two other fake blogs created for client Wal-Mart. One blog appears is on the site of Working Families for Wal-Mart, the "astroturf" advocacy group formed by Edelman last December, writes MediaPost. More intriguingly, however, the second fake blog is  [...]
Posted: Friday, October 20th 2006

Tech, Politics Top Lists of Top Blogs

Political and tech blogs are the most popular types of blogs in the United States according to a new study. A new study by global PR firm Edelman and blog-tracking service Technorati has determined that blogs covering tech news and political commentary dominate the list of top 10 blogs, AdWeek reports. Four of the top blogs were tech related and four were devoted to political passions   [...]
Posted: Wednesday, October 11th 2006

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Pew: Blogs Weren't as Influential as Some Supposed

Click to enlargeA new Pew study done together with BuzzMetrics fa  [...]
Posted: Monday, May 16th 2005

Wal-Mart Addresses PR Storm with Site, Search Campaign

Wal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according to ClickZ. Faced with many class action suits and a flurry of populist local news stories, rumors and a developing urban legend of egregious management policies, Wal-Mart launched the site and started supporting it with an Overture campaign. The search ad campaign appears to be active on search q  [...]
Posted: Friday, January 14th 2005

Washington Post Wins Barney Xmas Battle

Barney's looseThe White House isn't complaining this year, now that several Internet sites are running clips of its annual Barney the Dog holiday video, according to CNET. Last year, the White House embargoed the video fr  [...]
Posted: Monday, December 20th 2004

Subservient Blair Site Mocks U.K.'s PM

Burger King's Subservient Chicken site spawned a brood of spin-offs. First, there was SubservientPresident. Now, naturally, there is the   [...]
Posted: Thursday, December 16th 2004

Lycos's Well-Intentioned Anti-Spam Effort Attacked Anew

It wasn't enough that Lycos Europe's starcrossed anti-spam campaign backfired, creating a network of zombie computers that pinged its own site to death, but now shady characters are continuing to distribute what they claim is Lycos's original spam server attacking "Make Love Not Spam" screensaver, but   [...]
Posted: Tuesday, December 7th 2004

Kerry Online Ads Sell Debate Win

Kerry Debate Site: DNC Debates After last week's debate, the John Kerry presidential campaign unleashed an online advertising effort to spin the performance, maintaining that he "won" the debate by pressing several key points. In point of fact, polls coming out in the last few days do show a roughly two-to-one ratio  [...]
Posted: Monday, October 4th 2004

Judge Finds Against Maker of Copyright Threats

Wired: Diebold Loses Key Copyright Case Diebold knowingly tried to misuse the DMCA act to intimidate students and advocacy groups, a judge ruled, making Diebold pay for the defendants' legal costs. Swarthmore students a year ago published online leaked Diebold documents that appeared to show the company knew its electronic voting machines were severely flawed. The ruling may chill the practice of using law suit t  [...]
Posted: Friday, October 1st 2004

Bush Internet PR Team to Launch Attack Tonight

Wired: Bush Team Prepares Net Assault President  [...]
Posted: Thursday, September 30th 2004

Kanoodle Disses Google's 'Band Aid'

MediaPost: Kanoodle Calls Google Pricing Tweak A 'Band-Aid' It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and CEO, Kanoodle called Google's Smart Pricing a "Band Aid," and over the last two days Google and Overture have issues competing press releases about recent wins of publisher deals. See what happens when political ads start running?   [...]
Posted: Tuesday, April 6th 2004

Dean Advisor: Campaign Won Growth by Sacrificing Control

iMedia: Mouse Pads and Shoe Leather iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.   [...]
Posted: Thursday, March 18th 2004