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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 18 | 39 |
| » ad pricing | 2 | 55 |
| » ad selling | 5 | 52 |
| » ad targeting | 7 | 50 |
| » ad technologies & vendors | 3 | 54 |
| » advertainment | 3 | 54 |
| » Advertising | 1 | 56 |
| » affiliate marketing | 1 | 56 |
| » agencies & ad departments | 5 | 52 |
| » alternative marketing | 14 | 43 |
| » Asia/Pacific | 2 | 55 |
| » automotive | 1 | 56 |
| » b2b | 6 | 51 |
| » best practices | 8 | 49 |
| » biz buzz | 3 | 54 |
| » branding | 14 | 43 |
| » broadband | 1 | 56 |
| » campaigns & creatives of note | 3 | 54 |
| » case studies | 1 | 56 |
| » co-op marketing & partnerships | 1 | 56 |
| » computers & tech | 1 | 56 |
| » consumer packaged goods | 4 | 53 |
| » CRM | 2 | 55 |
| » cross media | 9 | 48 |
| » demographics | 6 | 51 |
| » direct marketing | 11 | 46 |
| » domain names | 1 | 56 |
| » don't believe the hype | 2 | 55 |
| » e-commerce | 4 | 53 |
| » email marketing | 7 | 50 |
| » entertainment | 5 | 52 |
| » Europe | 2 | 55 |
| » events | 2 | 55 |
| » finance | 1 | 56 |
| » global | 1 | 56 |
| » healthcare | 3 | 54 |
| » instant messaging marketing | 1 | 56 |
| » Latin America | 1 | 56 |
| » legal, government & regulation | 1 | 56 |
| » loyalty & retention | 4 | 53 |
| » major brands | 7 | 50 |
| » major players news | 6 | 51 |
| » measurement & analytics | 10 | 47 |
| » media convergence | 12 | 45 |
| » mobile marketing | 5 | 52 |
| » multi-channel marketing | 2 | 55 |
| » online ad market | 13 | 44 |
| » pearls of wisdom | 1 | 56 |
| » people | 4 | 53 |
| » personalization | 2 | 55 |
| » political parties & organizations | 4 | 53 |
| » publishing | 9 | 48 |
| » rich media | 5 | 52 |
| » search engine marketing | 8 | 49 |
| » signs of doom | 6 | 51 |
| » signs of what's to come | 21 | 36 |
| » small business | 3 | 54 |
| » syndication & RSS | 2 | 55 |
| » technical innovation | 1 | 56 |
| » text ads | 1 | 56 |
| » tools & software | 4 | 53 |
| » top stories | 5 | 52 |
| » travel | 2 | 55 |
| » user experience | 8 | 49 |
| » viral marketing & social media | 6 | 51 |
| » weblog marketing | 15 | 42 |
| » worst practices | 3 | 54 |
| » Youth | 1 | 56 |
Google, Yahoo Tweak Image Search
Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution.
Google Adds Image Carousel
Google's changes debuted on Thursday morning. It added a new image carousel for viewing large image results within a few swipes. The featur [...]
Posted: Thursday, December 8th 2011
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Study: New PR Hires Must Blog, Tweet, Use SocNets
In what marks a dramatic shift away from the mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom ( [...]
Posted: Monday, August 17th 2009
Millennials Fuel 19% Jump in Loyalty-Program Participation
Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).
[...]
Posted: Friday, July 10th 2009
PR Clients Demand More, Better Measurement
Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey.
The research, carried out by Benchpoint for The Association for the Measurement and Eval [...]
Posted: Friday, June 26th 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
Meeting Preparation Eats 5 Hours of Typical Workweek
Business professionals in Europe and the US waste about five hours each week arranging and re-arranging meetings and conference calls.
What's more, they pass countless more hours at meetings that are an average of 2.75 hours long, according to a meeting-planning study from Doodle (via MarketingCharts).
[...]
Posted: Thursday, May 7th 2009
Employees Want to 'Talk Back' to Companies
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by [...]
Posted: Friday, April 3rd 2009
Despite Flat Growth Projections, 67% of PR Pros Still Optimistic
Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.
[...]
Posted: Thursday, March 5th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Three of Four Execs Replace In-Person Events with Virtual
Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. ( [...]
Posted: Friday, January 30th 2009
Americans Gravitate To 'Plain English' Pitches
Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis.
And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale.
A survey of 1,214 American homeow [...]
Posted: Monday, January 26th 2009
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Journos Use New Media More than PR Pros Think
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists.
However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts [...]
Posted: Friday, November 21st 2008
Google, Campbell Soup, J&J Tops in CSR
Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts [...]
Posted: Tuesday, November 11th 2008
Most Online Media Outlets Use Video to Cover News
Nearly two-thirds (65%) of "web influencers" at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions, writes MarketingCharts.
[...]
Posted: Monday, November 3rd 2008
Sr. Execs Keep Mum on Economy; Workers Want More Info
Though 70% of US employees think that the global financial crisis will have a negative impact on the company they work for, only 54% said they had heard anything from management about what effect it would have, according to a survey from Weber Shandwick, Marketin [...]
Posted: Thursday, October 23rd 2008
PR Leadership Up for Grabs, Obama in Lead
There's a vacuum in strong leadership in the public-relations and communications industry -- at least that's what top US PR leaders say, according to (pdf) a study released today by Heyman Associates and the University of Alabama -- [...]
Posted: Tuesday, September 16th 2008
Tech, Telecom Firms Boast Best Media Reputations
Technology and telecommunications companies nailed down seven of the top 10 slots in the 2008 Q2 Cision Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputation of the 100 largest US companies, writes MarketingCharts. [...]
Posted: Monday, August 25th 2008
Much Ado Made Over Corporate Social Responsibility
Communications professionals around the world want to raise the profile of their organizations' corporate social responsibility (CSR) efforts by increasing communications and promoting standalone CSR departments, according to a poll by Ragan Communications and PollStream, [...]
Posted: Thursday, August 14th 2008