Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 9 | 23 |
| » ad pricing | 1 | 31 |
| » ad selling | 3 | 29 |
| » ad targeting | 6 | 26 |
| » ad technologies & vendors | 3 | 29 |
| » agencies & ad departments | 1 | 31 |
| » alternative marketing | 2 | 30 |
| » Asia/Pacific | 5 | 27 |
| » b2b | 1 | 31 |
| » biz buzz | 8 | 24 |
| » branding | 6 | 26 |
| » broadband | 1 | 31 |
| » campaigns & creatives of note | 4 | 28 |
| » computers & tech | 1 | 31 |
| » consumer packaged goods | 1 | 31 |
| » cross media | 2 | 30 |
| » demographics | 1 | 31 |
| » direct marketing | 2 | 30 |
| » don't believe the hype | 1 | 31 |
| » e-commerce | 1 | 31 |
| » email marketing | 6 | 26 |
| » Europe | 3 | 29 |
| » events | 1 | 31 |
| » global | 3 | 29 |
| » interviews | 1 | 31 |
| » intrusive formats | 2 | 30 |
| » Latin America | 2 | 30 |
| » legal, government & regulation | 6 | 26 |
| » major brands | 3 | 29 |
| » major players news | 9 | 23 |
| » measurement & analytics | 4 | 28 |
| » media convergence | 2 | 30 |
| » mobile marketing | 4 | 28 |
| » multi-channel marketing | 2 | 30 |
| » new and improved | 3 | 29 |
| » online ad market | 7 | 25 |
| » personalization | 2 | 30 |
| » political parties & organizations | 3 | 29 |
| » privacy | 3 | 29 |
| » promotions | 1 | 31 |
| » publishing | 6 | 26 |
| » research & stats | 8 | 24 |
| » signs of doom | 1 | 31 |
| » signs of what's to come | 6 | 26 |
| » small business | 3 | 29 |
| » spam & anti-spam | 2 | 30 |
| » syndication & RSS | 3 | 29 |
| » technical innovation | 3 | 29 |
| » telecom | 1 | 31 |
| » text ads | 7 | 25 |
| » tools & software | 3 | 29 |
| » top stories | 11 | 21 |
| » user experience | 1 | 31 |
| » viral marketing & social media | 7 | 25 |
| » weblog marketing | 10 | 22 |
| » worst practices | 2 | 30 |
Google, Yahoo Tweak Image Search
Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution.
Google Adds Image Carousel
Google's changes debuted on Thursday morning. It added a new image carousel for viewing large image results within a few swipes. The featur [...]
Posted: Thursday, December 8th 2011
B2B Meets StumbleUpon
B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer.
Still, the two are very complementary, writes Andrew Moravick at Elo [...]
Posted: Tuesday, November 29th 2011
Industry Buzz & News: 5/27/10
Mobile Computing:
Microsoft CEO says launch of new phone software will be by the end of the year.
The magic behind rating apps.
Lead designer of WebOS [...]
Posted: Thursday, May 27th 2010
Top 10 Internet Marketing Strategies of 2009
SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.
[...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
'The Daily Influence': The Marketer's Social Media Feed Reader
Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals.
Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients -- which can use the tool to ke [...]
Posted: Friday, January 9th 2009
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Yellow Pages Adds Mobile Section to Local Search Guide
The Yellow Pages has added a mobile section to its Local Search Guide.
The Local Search Guide is an industry who's-who on Internet Yellow Pages, search engines, search tools and vertical directories, profiling companies' local search capabilities.
The mobile section was added after a survey determined that 66 percent of respondents use mobile phones to find local business listings, [...]
Posted: Thursday, November 29th 2007
GroupM Global Ad Forecast: $433B in '07, $462B in '08
Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM's new global ad forecast entitled "This Year, Next Year," reports MarketingCharts.
Global ad revenue is expected to increase 6 percent in 2007 and 7 percent in 2008, but growth in the United States is expected to [...]
Posted: Tuesday, August 14th 2007
Communications Spend to Reach $1 Trillion in '08; Internet to Surpass All Ad Segments in 2011
Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts [...]
Posted: Wednesday, August 8th 2007
Internet Marketing Sector Ripe for Consolidation
A fragmented internet marketing sector is ripe for consolidation in 2007, according to a new study by AdMedia Partners. The study surveyed 3,200 advertising and marketing services executives, 70 percent of whom said they believe there would be "strong" M&A activity in the internet marketing sector in 2007, AdWeek reports.
The respondents [...]
Posted: Thursday, February 22nd 2007
WPP Inks Second Social Media Deal
WPP Group has invested in a social media tracking firm - a month after another deal related to consumer-generated media (CGM).
WPP has invested an undisclosed sum, with an option to later increase its stake, in Visible Technologies - a 32-person, Seattle-based, three-year-old company - which monitors brand reputations [...]
Posted: Tuesday, August 15th 2006
Anti-Click Fraud Firm Alleges Google Abets Click Fraud
MediaBuyerPlanner.com reports that Google is again the subject of [...]
Posted: Friday, July 1st 2005
Plurality of Brands' Organic Search Links Are User-Created Content
Covering a conference session on the topic, SearchEngineWatch gives a run-down of the various tools used to monitor brands on blogs and other word-of-mouth oriented online vehicles. The topic has taken on greater importance now that Jupiter Research has shown that out of ten search results for a company, the plurality (three out of ten) of links come from blog posts, message boards, opinion sites or other user-generated con [...]
Posted: Thursday, April 7th 2005
Cross-Language Organic Search Ranker Introduced
European firm Agence Virtuelle said it launched a tool for measuring organic search results across search engines in many languages at once. The E-positioning 4.0 application keeps tabs on positions translated into Latin languages, as well as Arabic, Japanese, Chinese, Russian and even some of those tough Eastern European tongues. It compiles results into a "brand index pressure" that signifies the brand's propensity to pop up i [...]
Posted: Thursday, March 31st 2005
Wal-Mart Addresses PR Storm with Site, Search Campaign
Wal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according to ClickZ. Faced with many class action suits and a flurry of populist local news stories, rumors and a developing urban legend of egregious management policies, Wal-Mart launched the site and started supporting it with an Overture campaign. The search ad campaign appears to be active on search q [...]
Posted: Friday, January 14th 2005
Blogger Names Used as Search Marketing Keywords
Some advertisers are buying the names of bloggers on Google, hoping to cash in on their audience and growing readership. PR blogger Steve Rubel discovered that BlogPulse bought his name. In true self-aware blog fashion, a BlogPulse marketing executive later commented on Rubel's site, appending his reas [...]
Posted: Monday, December 20th 2004
Lycos's Well-Intentioned Anti-Spam Effort Attacked Anew
It wasn't enough that Lycos Europe's starcrossed anti-spam campaign backfired, creating a network of zombie computers that pinged its own site to death, but now shady characters are continuing to distribute what they claim is Lycos's original spam server attacking "Make Love Not Spam" screensaver, but [...]
Posted: Tuesday, December 7th 2004
Clinton Touts New Accoona Search Engine
Clinton's last China visitTo much fanfare, President Bill Clinton appeared at Accoona's launch event last night, sharing the stage with former Compaq CEO and current Accoona chief Eckhard Pfeiffer. Accoona was founded by Chinese government media and has sought celebrit [...]
Posted: Tuesday, December 7th 2004
Microsoft: We Didn't Copy Google's Index
Microsoft Search Blog: MSN Bombs & Rumors
Microsoft responded to curious search engine marketers' theories that odd Microsoft bot behavior may indicate that Microsoft somehow had acquired information from Google's index. Denying that Microsoft was copying parts of Google's own index, Microsoft stated that its bots respec [...]
Posted: Monday, November 15th 2004