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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Employees Want to 'Talk Back' to Companies

Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by   [...]
Posted: Friday, April 3rd 2009

LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

Americans Gravitate To 'Plain English' Pitches

Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis. And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale. A survey of 1,214 American homeow  [...]
Posted: Monday, January 26th 2009

Top Amazon Reviewers Get the PR Treatment

In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters -- and customers -- the 411 on the best holiday gifts. Amazon's "Holiday Customer Review Team" purports to help consumers make more informed buying decisions by "telling it like it is," said the company.  Users share share top gift picks and give tips on how to cut costs on a dedicated review   [...]
Posted: Monday, December 1st 2008

LinkedIn Adds Cloud Computing, Data-Sharing Apps

LinkedIn, the social networking site for professionals, added apps to its site that allow members to collaborate on projects, gather and share data. Applications include: Blog Link. Cull the latest blog posts from your networks. If you're using WordPress, your own blog posts can be synced to your profile. Store and share key documents such as current work, past deals, or a portfolio with Box.net, and   [...]
Posted: Monday, November 3rd 2008

How-To: Managing a Blog Crisis Like a Pro

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c  [...]
Posted: Wednesday, September 10th 2008

Predictive Analytics Invade Email, Subscriber 'Personas' Targeted

Email marketing solutions firm iPost has launched a production release of Autotarget, its predictive analytics tool. Autotarget analyzes data from a company's business channels, segments customers into like-buying "personas," then enables marketers to send targeted emails to each group. It works by defining customers that responded either favorably or poorly to certain offers or campaigns, then "predicting" which are most likely to be  [...]
Posted: Friday, August 29th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Comcast Launches 'Feedback Loop' for Email Marketers

With help from Return Path, Comcast has launched a complaint feedback loop. feedback.comcast.com forwards mail reported as spam back to firms that mass-mail Comcast customers. The loop also enables admins to receive copies of complaints that originate from their networks. The system helps filter spammers that send objectionable mate  [...]
Posted: Wednesday, May 7th 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get  [...]
Posted: Wednesday, April 23rd 2008

McD's Employees Encouraged to Pen Burger Blogs

To sustain strong sales and encourage communication between far-flung workers, McDonald's has launched an internal blog called Station M, MediaBuyerPlanner reports. The site allows the employees of its 15,000 US and Canadian stores to discuss new products and various burger-related issues. Content is provided in English, Spanish and French. The blog was created after  [...]
Posted: Tuesday, March 25th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

VideoJobShop Brings Video to Online Career Quests

The bluntly-named VideoJobShop combines job postings from Monster and craigslist with user-created videos from YouTube. Job seekers may upload video resumes in hopes of cashing in early on first impressions. Employers may also post videos describing open positions and benefits packages. The site was launched by the founders of RealPeopleRealStuff, a video classified site that   [...]
Posted: Friday, February 22nd 2008

PR Newswire Joins Hispanic News Market

Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network. The company now seeks means to drive traffic to the content it supports -- including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN.  [...]
Posted: Friday, January 4th 2008

Pitney Bowes' Customer Communications Software Adds Email, SMS

Pitney Bowes' Group 1 Software division has added e-messaging to its Customer Communications Management suite. Software owners can now create and manage email and SMS communications with customers. The suite manages message delivery status notification and archives print and electronic communications, which can be accessed when customers contact call centers.  [...]
Posted: Wednesday, December 12th 2007

LinkedIn Opens Back-End, BusinessWeek Hops Aboard

LinkedIn availed its back-end to developers this week. Initial developers include BusinessWeek, which will deploy an app that links keywords, like company names, to LinkedIn contacts through a pop-up box. The professional social network aims to transform its site from an online contacts and referral database to "an indispensable daily tool for business users," according   [...]
Posted: Tuesday, December 11th 2007