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Another Bad PR Episode Goes Viral

Another rudely-worded email has gone viral, in this case taking down a one-man PR shop and leaving his client, a maker of modified game controllers for hardcore gamers and disabled people, trying to mop up the resulting mess. The public relations crisis began when a customer "Dave" e-mailed Ocean Marketing, the PR firm that represents N-Control, asking about the de  [...]
Posted: Wednesday, December 28th 2011

Google, Yahoo Tweak Image Search

Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution. Google Adds Image Carousel Google's changes debuted on Thursday morning.  It added a new image carousel for viewing large image results within a few swipes. The featur  [...]
Posted: Thursday, December 8th 2011

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.   [...]
Posted: Wednesday, December 9th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]
Posted: Thursday, November 5th 2009

IAB to FTC: Rescind Blogger Rules

The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules. FTC Clamps Down Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche  [...]
Posted: Monday, October 19th 2009

Study: New PR Hires Must Blog, Tweet, Use SocNets

In what marks a dramatic shift away from the mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom (  [...]
Posted: Monday, August 17th 2009

Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

CCOs Move Up in World, Peg Social Media Their Top '09 Ally

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.   [...]
Posted: Wednesday, May 13th 2009

Meeting Preparation Eats 5 Hours of Typical Workweek

Business professionals in Europe and the US waste about five hours each week arranging and re-arranging meetings and conference calls. What's more, they pass countless more hours at meetings that are an average of 2.75 hours long, according to a meeting-planning study from Doodle (via MarketingCharts).   [...]
Posted: Thursday, May 7th 2009

Employees Want to 'Talk Back' to Companies

Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by   [...]
Posted: Friday, April 3rd 2009

Despite Flat Growth Projections, 67% of PR Pros Still Optimistic

Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.   [...]
Posted: Thursday, March 5th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009