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Another Bad PR Episode Goes Viral

Another rudely-worded email has gone viral, in this case taking down a one-man PR shop and leaving his client, a maker of modified game controllers for hardcore gamers and disabled people, trying to mop up the resulting mess. The public relations crisis began when a customer "Dave" e-mailed Ocean Marketing, the PR firm that represents N-Control, asking about the de  [...]
Posted: Wednesday, December 28th 2011

Google, Yahoo Tweak Image Search

Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution. Google Adds Image Carousel Google's changes debuted on Thursday morning.  It added a new image carousel for viewing large image results within a few swipes. The featur  [...]
Posted: Thursday, December 8th 2011

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.   [...]
Posted: Wednesday, December 9th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]
Posted: Thursday, November 5th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

IAB to FTC: Rescind Blogger Rules

The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules. FTC Clamps Down Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche  [...]
Posted: Monday, October 19th 2009

Study: New PR Hires Must Blog, Tweet, Use SocNets

In what marks a dramatic shift away from the mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom (  [...]
Posted: Monday, August 17th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

Meeting Preparation Eats 5 Hours of Typical Workweek

Business professionals in Europe and the US waste about five hours each week arranging and re-arranging meetings and conference calls. What's more, they pass countless more hours at meetings that are an average of 2.75 hours long, according to a meeting-planning study from Doodle (via MarketingCharts).   [...]
Posted: Thursday, May 7th 2009

Employees Want to 'Talk Back' to Companies

Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by   [...]
Posted: Friday, April 3rd 2009

Despite Flat Growth Projections, 67% of PR Pros Still Optimistic

Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.   [...]
Posted: Thursday, March 5th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Americans Gravitate To 'Plain English' Pitches

Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis. And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale. A survey of 1,214 American homeow  [...]
Posted: Monday, January 26th 2009

SanDisk Uses Social Channels to Push Cyber Monday Sale

Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example. Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted. Calling it a "seeding campaign," Cohn  [...]
Posted: Monday, December 1st 2008