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Another Bad PR Episode Goes Viral

Another rudely-worded email has gone viral, in this case taking down a one-man PR shop and leaving his client, a maker of modified game controllers for hardcore gamers and disabled people, trying to mop up the resulting mess. The public relations crisis began when a customer "Dave" e-mailed Ocean Marketing, the PR firm that represents N-Control, asking about the de  [...]
Posted: Wednesday, December 28th 2011

Google, Yahoo Tweak Image Search

Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution. Google Adds Image Carousel Google's changes debuted on Thursday morning.  It added a new image carousel for viewing large image results within a few swipes. The featur  [...]
Posted: Thursday, December 8th 2011

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.   [...]
Posted: Wednesday, December 9th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Meeting Preparation Eats 5 Hours of Typical Workweek

Business professionals in Europe and the US waste about five hours each week arranging and re-arranging meetings and conference calls. What's more, they pass countless more hours at meetings that are an average of 2.75 hours long, according to a meeting-planning study from Doodle (via MarketingCharts).   [...]
Posted: Thursday, May 7th 2009

Despite Flat Growth Projections, 67% of PR Pros Still Optimistic

Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.   [...]
Posted: Thursday, March 5th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

'The Daily Influence': The Marketer's Social Media Feed Reader

Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals. Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients -- which can use the tool to ke  [...]
Posted: Friday, January 9th 2009

SanDisk Uses Social Channels to Push Cyber Monday Sale

Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example. Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted. Calling it a "seeding campaign," Cohn  [...]
Posted: Monday, December 1st 2008

Top Amazon Reviewers Get the PR Treatment

In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters -- and customers -- the 411 on the best holiday gifts. Amazon's "Holiday Customer Review Team" purports to help consumers make more informed buying decisions by "telling it like it is," said the company.  Users share share top gift picks and give tips on how to cut costs on a dedicated review   [...]
Posted: Monday, December 1st 2008

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

LinkedIn Adds Cloud Computing, Data-Sharing Apps

LinkedIn, the social networking site for professionals, added apps to its site that allow members to collaborate on projects, gather and share data. Applications include: Blog Link. Cull the latest blog posts from your networks. If you're using WordPress, your own blog posts can be synced to your profile. Store and share key documents such as current work, past deals, or a portfolio with Box.net, and   [...]
Posted: Monday, November 3rd 2008

Sr. Execs Keep Mum on Economy; Workers Want More Info

Though 70% of US employees think that the global financial crisis will have a negative impact on the company they work for, only 54% said they had heard anything from management about what effect it would have, according to a survey from Weber Shandwick, Marketin  [...]
Posted: Thursday, October 23rd 2008