Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	64	188
» ad pricing	8	244
» ad selling	17	235
» ad targeting	36	216
» ad technologies & vendors	16	236
» advertainment	17	235
» Advertising	2	250
» affiliate marketing	2	250
» agencies & ad departments	38	214
» alternative marketing	70	182
» Asia/Pacific	7	245
» automotive	5	247
» b2b	21	231
» best practices	53	199
» biz buzz	43	209
» branding	52	200
» broadband	7	245
» campaigns & creatives of note	34	218
» case studies	8	244
» co-op marketing & partnerships	12	240
» computers & tech	20	232
» consumer packaged goods	11	241
» CRM	6	246
» cross media	21	231
» demographics	9	243
» direct marketing	18	234
» domain names	12	240
» don't believe the hype	7	245
» e-commerce	15	237
» email marketing	21	231
» entertainment	24	228
» Europe	17	235
» events	7	245
» finance	6	246
» global	6	246
» healthcare	5	247
» How-to	7	245
» instant messaging marketing	4	248
» interviews	4	248
» intrusive formats	5	247
» Latin America	3	249
» legal, government & regulation	34	218
» loyalty & retention	17	235
» major account moves	4	248
» major brands	52	200
» major players news	55	197
» Marketing	1	251
» measurement & analytics	19	233
» media convergence	24	228
» minorities	2	250
» mobile marketing	12	240
» multi-channel marketing	9	243
» new and improved	20	232
» nonsense & parodies	16	236
» online ad market	42	210
» pearls of wisdom	11	241
» people	22	230
» personalization	7	245
» political parties & organizations	17	235
» privacy	7	245
» promotions	6	246
» publishing	53	199
» research & stats	57	195
» rich media	14	238
» search engine marketing	32	220
» Segmentation & Markets	1	251
» sex sells	2	250
» signs of doom	16	236
» signs of recovery	3	249
» signs of what's to come	57	195
» small business	11	241
» spam & anti-spam	7	245
» syndication & RSS	7	245
» technical innovation	11	241
» telecom	5	247
» text ads	13	239
» tools & software	39	213
» top stories	46	206
» travel	7	245
» viral marketing & social media	53	199
» weblog marketing	76	176
» women	1	251
» worst practices	37	215
» Youth	1	251

Another Bad PR Episode Goes Viral

Another rudely-worded email has gone viral, in this case taking down a one-man PR shop and leaving his client, a maker of modified game controllers for hardcore gamers and disabled people, trying to mop up the resulting mess. The public relations crisis began when a customer "Dave" e-mailed Ocean Marketing, the PR firm that represents N-Control, asking about the de  [...]
Posted: Wednesday, December 28th 2011

Google, Yahoo Tweak Image Search

Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution. Google Adds Image Carousel Google's changes debuted on Thursday morning.  It added a new image carousel for viewing large image results within a few swipes. The featur  [...]
Posted: Thursday, December 8th 2011

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.   [...]
Posted: Wednesday, December 9th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]
Posted: Thursday, November 5th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

IAB to FTC: Rescind Blogger Rules

The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules. FTC Clamps Down Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche  [...]
Posted: Monday, October 19th 2009

Study: New PR Hires Must Blog, Tweet, Use SocNets

In what marks a dramatic shift away from the mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom (  [...]
Posted: Monday, August 17th 2009

Facebook App Lets Page Admins Host Live Video

This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab. The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages,   [...]
Posted: Friday, July 10th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

CCOs Move Up in World, Peg Social Media Their Top '09 Ally

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.   [...]
Posted: Wednesday, May 13th 2009

Meeting Preparation Eats 5 Hours of Typical Workweek

Business professionals in Europe and the US waste about five hours each week arranging and re-arranging meetings and conference calls. What's more, they pass countless more hours at meetings that are an average of 2.75 hours long, according to a meeting-planning study from Doodle (via MarketingCharts).   [...]
Posted: Thursday, May 7th 2009

Despite Flat Growth Projections, 67% of PR Pros Still Optimistic

Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.   [...]
Posted: Thursday, March 5th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009