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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Does Whitelisting Work? Origins Test Says Yes
Sender reputation is still an important metric for email marketers to monitor even as ISPs shift to a domain-based reputation system. Whitelisting is a key tactic in maintaining a positive sender reputation - and as a recent test by Origins Natural Resources Inc., discovered, it can also le [...]
Posted: Wednesday, December 16th 2009
LL Bean: Best Customer Service Across All Formats
For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily.
Surveyed shopper [...]
Posted: Thursday, January 15th 2009
Stella McCartney Brings Her '09 Collection Mobile
Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones.
The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines," [...]
Posted: Wednesday, December 17th 2008
Facebook Campaign Quadruples NYT Fan Figures
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election.
"The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can [...]
Posted: Monday, December 1st 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
McCain Pummels Obama in Search Ad Relevance; Neither Does Great
While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard.
Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se [...]
Posted: Wednesday, September 10th 2008
Automakers Pay for Gas in Popular Promos
Chrysler is extending its offer of $2.99/gallon for gas through July 7 due to the success of the campaign -- and other automakers have followed suit, reports MediaBuyerPlanner.
The automaker's "Let's Refuel America" campaign, which offers consumers $2.99 per gallon of gas for up to three years with the purchase of select models.
"Let's Refuel America" boosted showroom traffic by 10 to 20 pe [...]
Posted: Wednesday, May 28th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
O&M Forgot U.K. Domain Name, Probably Regrets It
adland: Ogilvy London Hijacked
Reminiscent of the [...]
Posted: Sunday, November 7th 2004
- Showing 1 - 9 of 9