Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » mobile marketing | 12 | 243 |
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| » online ad market | 197 | 58 |
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| » spam & anti-spam | 1 | 254 |
| » syndication & RSS | 49 | 206 |
| » technical innovation | 6 | 249 |
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| » tools & software | 12 | 243 |
| » top stories | 2 | 253 |
| » travel | 2 | 253 |
| » user experience | 90 | 165 |
| » Verticals & Sector | 1 | 254 |
| » viral marketing & social media | 48 | 207 |
| » weblog marketing | 28 | 227 |
| » women | 27 | 228 |
| » worst practices | 9 | 246 |
| » Youth | 68 | 187 |
YouTube to Launch Movie Rental Service
Google is reportedly preparing a movie rental service for YouTube, the Wall Street Journal reports.
The service -- which would compete with online rental firms like Apple, Amazon and Netflix -- is pending closed testing among 10,000 employees. The pilot shall last three months and is currently awaiting the completion of negotiations with Warner Bros., Sony Corp. and Lions Gate Entertainment before kick-off.
Rentals will [...]
Posted: Wednesday, September 9th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates
In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza.
Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home.
"Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n [...]
Posted: Thursday, September 3rd 2009
TV Viewers Hit 'Net for Summer Break; YouTube Keeps Lead
With network TV on summer hiatus, TV viewers are pursuing professional content over the 'net. Over 158 million viewers consumed an average of 135 videos over the course of July, according to data from comScore Video Metrix.
Online video viewing hit an all-time high, totaling 21.4 billion views in July alone. [...]
Posted: Friday, August 28th 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
MySpace Snaps Up iLike Music Sharing Service
Adding credence to a week's worth of rumors and hearsay, social network MySpace has purchased iLike, a music application that lets users recommend songs and share playlists on their social networks of choice.
iLike is among a handful of brands that managed to build a viable business atop open platforms proffered by traffic-rich sites like Facebook. In July the site served 2.9 million unique visitors in the US, 59.2 [...]
Posted: Thursday, August 20th 2009
Only 8% of Advertisers Deem Twitter an Effective Promo Tool
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ [...]
Posted: Tuesday, July 28th 2009
Top June Sites: Facebook Rises, Twitter Cracks List
Though Google and Yahoo were still the most visited web properties in the US in June, Facebook rose to #6, and Twitter - which displayed astronomic growth over the past year - cracked the list for the first time at #46, according to the monthly analysis of US web activity at the top online properties from comScore's Media Metrix service.
[...]
Posted: Friday, July 24th 2009
Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu
Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine.
The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports.
A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac [...]
Posted: Friday, July 24th 2009
Barnes & Noble Embarks on E-Book Adventure
Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device.
Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily [...]
Posted: Thursday, July 23rd 2009
Twitcam Brings Livestreaming to Twitter
Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds.
The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include.
Following suit, Twitcam.com u [...]
Posted: Wednesday, July 22nd 2009
MySpace Music Traffic Grows 1,017%
Despite declines in overall visitors to MySpace as a social networking destination, unique visitors to MySpace's music subdomain have grown 190% since its launch in September 2008 and year-over-year traffic to the URL has increased 1017%, according to (pdf) data from The Nielsen Company.
[...]
Posted: Wednesday, July 22nd 2009
Top Social Media Sites: Twitter Leaps 1,989%
A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009.
This increase puts Twitter at #4 on the list of most visited member communities in June ( [...]
Posted: Tuesday, July 21st 2009
PR Blackout Challenges Mom Bloggers to Return to Basics
Mommy blogger community MomDot has proposed a challenge to mom-bloggers everywhere: to stop promoting the wares of sponsors, PR agents and free-gift-givers -- for a week.
From August 10-16, the PR Blackout campaign will encourage mom bloggers to go back to basics.
"We want to see your blog naked, raw," wrote MomDot. "Talk about your kids, your marriage, your college, your hopes, your dreams, your house and whatever you can com [...]
Posted: Tuesday, July 14th 2009
Facebook User Figures Power Past MySpace in June
As expected, usage figures for social networking site Facebook have finally eclipsed those of longtime rival MySpace.
In May, Facebook's unique visitor count caught up to MySpace, then surpassed it by a small margin. By June, Facebook hit 77 million unique visitors, representing a significant rise from May's 70.28 million uniques -- and leaving MySpace's 68.4 million uniques in the dust, according to comScore.
Meanwhile, MySpace lost almost four million u [...]
Posted: Tuesday, July 14th 2009
Online Games Grow 22%; Gain Steam with Cost-Cutters
The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service.
The online gaming c [...]
Posted: Tuesday, July 14th 2009
Twittorati Weds Twitter Trends to Blogosphere
In partnership with Sawhorse Media, which operates a handful of niche Twitter aggregator sites, Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet."
Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority.
Upon launch, the site [...]
Posted: Wednesday, July 8th 2009
Longer-Form Content Makes Slow Invasion of Online Video
Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long.
The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net, [...]
Posted: Monday, July 6th 2009
Twitter Hits Right Notes for Music Industry
Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts.
They also are more likely to spend money on downloaded music, according to research from The NPD Group.
Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and [...]
Posted: Wednesday, July 1st 2009