Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	55	16
» ad pricing	6	65
» ad targeting	45	26
» ad technologies & vendors	38	33
» advertainment	15	56
» affiliate marketing	2	69
» agencies & ad departments	2	69
» alternative marketing	15	56
» Asia/Pacific	1	70
» b2b	1	70
» biz buzz	42	29
» branding	26	45
» broadband	3	68
» campaigns & creatives of note	6	65
» co-op marketing & partnerships	20	51
» computers & tech	4	67
» consumer packaged goods	1	70
» CRM	1	70
» cross media	5	66
» demographics	4	67
» don't believe the hype	3	68
» e-commerce	2	69
» entertainment	24	47
» Europe	3	68
» events	1	70
» finance	4	67
» healthcare	2	69
» legal, government & regulation	4	67
» loyalty & retention	8	63
» major account moves	5	66
» major brands	41	30
» major players news	28	43
» measurement & analytics	1	70
» media convergence	12	59
» mobile marketing	5	66
» multi-channel marketing	2	69
» new and improved	5	66
» online ad market	61	10
» people	2	69
» promotions	3	68
» publishing	30	41
» real estate	1	70
» research & stats	4	67
» rich media	23	48
» search engine marketing	8	63
» seniors	1	70
» signs of what's to come	22	49
» small business	1	70
» spam & anti-spam	2	69
» syndication & RSS	9	62
» technical innovation	1	70
» telecom	1	70
» text ads	21	50
» tools & software	3	68
» top stories	1	70
» travel	1	70
» user experience	8	63
» viral marketing & social media	6	65
» weblog marketing	7	64
» women	4	67
» worst practices	4	67
» Youth	7	64

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

YHOO Lets BOSS Devs Add Search Ads to Results

BOSS developers are now able to add Yahoo Search ads in their search results, enabling them to potentially monetize apps they've built, according to the Yahoo Search Blog. Interested users must qualify in an approval process operated by Domain Development Corp., one of Yahoo's third-party syndication partners: signup.ddc.com. The blog also mentioned the Yahoo-Microsoft deal, w  [...]
Posted: Tuesday, October 13th 2009

Time Sells Ad Space on SocNet Pages

Hoping to expand its monetizable online real estate, Time.com is seeking potential ad revenue sources on its Facebook, Twitter and YouTube pages. The ad relationships come in the form of co-branded sponsorships. Siemens shall be the first to try what's been dubbed Time's "Stay Connected" program, which, among typical ad buys like banners on Time.com, will include placement on Time's social networking pages. The only socnet that has made a formal revenue-sharing deal with Time is YouTube. B  [...]
Posted: Monday, August 31st 2009

One-Hit Video Wonders May Win Entry into YouTube Partnership Program

Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos. Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral. Eligi  [...]
Posted: Wednesday, August 26th 2009

iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure

Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities. The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner   [...]
Posted: Friday, June 12th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

Jango Implements Pay-for-Play Online Radio Model

Music streaming service Jango, which is six million monthly listeners strong, launched a program that enables labels and artists to buy "plays" on its site. For as little as $30, Jango Airplay lets bands, for example, buy 1,000 plays on Jango. When artists buy a package, they have the option of choosing other artists upon alongside which their music may be recommended. Each song gives listeners the opportunity to buy the track on   [...]
Posted: Monday, March 9th 2009

Stardoll, Piczo to Merge Operations

Virtual worlds Piczo and Stardoll have announced plans to merge their international operations, in hopes of better appealing to advertisers. Stardoll operates as a virtual paper doll site for tween girls. Piczo positions itself as a friendly environment for young pop culture fans. Combined, the social networks serve about 20 million unique users; both focus heavily on forming strategic partnership  [...]
Posted: Monday, March 9th 2009

Sponsored Web Series Makes Facebook Debut

Facebook application publisher Slide has inked an exclusive partnership to distribute a web series on behalf of Katalyst Media, founded by Ashton Kutcher and Jason Goldberg. In the self-deprecating style of 30Rock, a TV series about reality show producers, KatalystHQ follows the hijinks of employees at Katalyst, which primarily functions as a film and media production firm. Designed with Facebook's audience in mind, it will be distributed via Slide FunSpace, one of the top five applications o  [...]
Posted: Friday, February 6th 2009

Teen Tracking firm Alloy Snaps Up Sports Source TAKKLE

Teen media/tracking firm Alloy Media+Marketing has acquired TAKKLE.com, a high school sports/college recruitment site. TAKKLE launched in 2006 and immediately drew the interest of Sports Illustrated, which used the site to expand its high school outreach efforts. It enables high school athletes to build personal and team-based profiles, share photos and videos  [...]
Posted: Thursday, February 5th 2009

Yahoo Withdraws Ads From RSS Feeds

Yahoo has informed publishing partners that, as of February 2009, it will no longer provide ad space in its RSS program. In an email sent to network members, Yahoo said shall end the beta program, which launched in November 2005, and focus on more broadly-used ad products, such as Sponsored Search and Content Match,   [...]
Posted: Tuesday, February 3rd 2009

ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em

Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors. At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i  [...]
Posted: Friday, January 30th 2009

Google Takes Blow in Profit Margins, Still Beats Wall St.

Yesterday Google reported deflated net income for 4Q08: a fall of 68% from the year prior. Revenue grew 28% to $5.7 billion, however, beating Wall Street expectations. Net income for the quarter ending December 31 was $382 million, or $1.21 per share, compared with $1.2 billion -- $3.79 per share -- last year. These included one-time charges of $1.1 billion, accounting for the plummeting value of Google's investments in Clearwire, a wireless broadband provider, and AOL. Barring that, and i  [...]
Posted: Friday, January 23rd 2009

Google Plots Ad Model for Friend Connect, OpenSocial Widgets

Sites registered with Google's Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets, reports TechCrunch. The capability gives Google a window to shoehorn more advertising onto third party websites. Friend Connect lets websites incorporate social features -- like Twitter-style chat, and the ability to embed and share content on MySpace   [...]
Posted: Friday, December 26th 2008

NYTimes Ad Revenue Declines 20% from '07

Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year. The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress  [...]
Posted: Friday, December 26th 2008

GOOG Rallies in Favor of 'Parked' Domain Ads

Google has begun selling its AdSense for Domains product to US-based publishers. The program -- formerly known as Domain Park -- enables advertisers to embed ads on "parked domains," -- URLs that have been purchased but for which a website hasn't yet been made. Ads on parked automative-related domains convert at twice the rate as ads on search engines, according to a   [...]
Posted: Friday, December 12th 2008

Kia Peddles Soul Across imeem for Android

Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform. imeem for Android has been available in Google's App Market for the past month. It is currently a  [...]
Posted: Monday, November 24th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Google Peddles Sponsored Videos in YouTube Search Results

In a continuing push to monetize the site, Google will begin selling space to advertisers on YouTube search results pages, reports MediaBuyerPlanner. Advertisers can bid to promote themselves on YouTube Sponsored Videos. Ads will appear on the right-hand side of YouTube search results with a small image and some text,   [...]
Posted: Friday, November 14th 2008

MySpace, MTV Turn Pirated Content into E-Commerce Opp

Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants. Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict  [...]
Posted: Monday, November 3rd 2008