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Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

NYTimes Ad Revenue Declines 20% from '07

Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year. The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress  [...]
Posted: Friday, December 26th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008

ADSDAQ Builds Momentum: 94 Web Properties Join, Traffic Jumps

In the last 60 days, no fewer than 94 online properties have signed up to join the ADSDAQ, a Wall Street-style ad exchange. New members include Raging Bull, A&E, Citadel Broadcasting, Nielsen Digital and Sports Illustrated. The ADSDAQ has leaped 83 percent in terms of reach since August '06. Unique users also increased 91 percent, to 76.6 million in August 2007. Total impressions jumped 127 percent (five billion impressions total) during the same time period (August '06-'07)  [...]
Posted: Monday, October 1st 2007

Marchex Launches Advertising Network

Marchex on Tuesay announced the launch of the Marchex Network, an advertising network featuring Marchex's more than 200,000 owned and operated websites, which attract tens of millions of unique users per month, according to the company (via MediaBuyerPlanner). Advertisers can directly bid for placement on a CPC basis acr  [...]
Posted: Wednesday, November 8th 2006

Verisign: Domain Speculation for PPC Soaring

VeriSign says that the number of web sites opened just to publish PPC ad links is rocketing, Computer Business Review Online reports (via MediaBuyerPlanner). Every week  [...]
Posted: Friday, July 22nd 2005

Domain Transactions Showing Stiff Returns

Domain name market firm Zetetic released a study last week indicating that domain names are selling briskly and at sometimes at heady prices. A review of 8,000 transactions since 1996 showed that the average domain name returned almost four times the original purchase price after an average of 12.5 months. When asked whether a market trend could be determined for the present, Zetetic's chief Keith Pieper told MarketingVOX "I think the market has come down to realistic resale levels and the buyin  [...]
Posted: Wednesday, June 1st 2005

Domains Hit New Record, Credit Goes to Marketers

Internetnews.com reports that domain name registrations are hotter than ever, with VeriSign showing 5.1 new domain names registered in the last quarter, almost half a million more than any previous quarter. Verisign attributed a lot of the growth to the increased use of pay-per-click advertising, which may have brought more brands and marketers online as well as inspired existing ones to segment their offerings to appear more   [...]
Posted: Thursday, December 2nd 2004

Domain Names Again on a Tear

Internet Retailer: Domain names reach a record 63 million, VeriSign reports Domain names have proliferated to the extent that there is a domain name for every 100 people on earth. Lest people think that the heyday of domain prospecting, with speculators registering names in greedy hopes that someone would come along and buy them doesn't seem to be dead. VeriSign reports that 2004's first quarter broke a record, with 4.7 domai  [...]
Posted: Wednesday, June 9th 2004