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Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Time Inc. Vaunts 'Hulu for Magazines'

Time Inc.'s John Squires has come up with a means that he hopes will save the magazine industry: a Hulu for glossies, All Things Digital reports. Squires is in the process of convincing publishers to join his joint venture, which is aimed at a market that doesn't yet exist, whereby magazine-esque publications are delivered via e-readers. The company   [...]
Posted: Monday, October 5th 2009

Technorati to Reposition as Blogger Rival

Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid. The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week: Become a Techn  [...]
Posted: Tuesday, September 8th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates

In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza. Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home. "Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n  [...]
Posted: Thursday, September 3rd 2009

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

MicroHoo Expected to Ink Deal Today

Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal). Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both   [...]
Posted: Wednesday, July 29th 2009

Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu

Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine. The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports. A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac  [...]
Posted: Friday, July 24th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Alloy Seeks Sponsored Programming for Teen Vid Network

Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content. Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience." The channel includes interviews fro  [...]
Posted: Monday, March 2nd 2009

'Lost,' 'SNL' Top Online Streamed TV Programs

Lost, Saturday Night Live and Grey's Anatomy were December's three most popular entertainment TV programs streamed from tagged network websites and embedded network video players, according to (pdf) VideoCensus data from Nielsen Online (via MarketingCharts).   [...]
Posted: Monday, February 16th 2009

Facebook, Nokia Contemplate Media Meld

The Wall Street Journal reports that Facebook is ramping up efforts to integrate into a number of mobile platforms. It is presently in talks with Nokia, the world's biggest handset maker. The potential liaison would involve embedding aspects of Facebook's functionality into select Nokia handhelds, according to those "familiar with the matter." For example, Facebook contact information coul  [...]
Posted: Friday, February 13th 2009

Agent Provocateur Taps Modern Women Through Social Media

With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term. Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual   [...]
Posted: Tuesday, February 10th 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

OpenTable Files for IPO, Reveals Financial Data

Online restaurant reservation site OpenTable has filed for an initial public offering (IPO) with the Securities Exchange Commission (SEC) in hopes of raising as much as $40 million on the market. The company, which works with restaurants to peddle reservations to users over the 'net, was founded in 1998. It employs 292 people. Restaurants pay a subscription fee, a reservation fee for each reservation made via OpenTable, and in same cases an installation fee -- which enables them to integr  [...]
Posted: Monday, February 2nd 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

NBC Launches Neighborhood News Pages for O&O Websites

Though local television advertising is tanking by some estimates, hyper-targeted local content remains a sweet spot online. With that in mind, NBC is launching Neighborhood News Pages, available in nine of its owned-and-operated markets and seven in the top 10, MediaBuyerPlanner   [...]
Posted: Thursday, January 29th 2009