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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top News: Congress looks at online privacy | Data miners get ready to reveal cards | Facebook seeks friends in Washington | Verizon LTE blows through data cap
Privacy:
Some data-miners ready to reveal what they know.
Policing privacy on the web debated in Congress.
Facebook [...]
Posted: Friday, December 3rd 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
Marketers Brace as ICANN Switches on Global Web Addresses
Three Arab nations are the first to receive their own non-Latin based language world wide web addresses from the Internet Corporation for Assigned Names and Numbers, or ICANN. Egypt, Saudi Arabia and the United Arab Emirates now can claim their own "country codes" - i.e. 'eg' for Egypt but written in Arabic script - after ICANN fast-tracked the plan to roll out these top-level domains last October.
O [...]
Posted: Friday, May 7th 2010
Email Marketing: Getting the Most Out of the Postmaster Page
More and more ISPs are offering "postmaster pages" not only to provide transparency to the end users but also to offer better information to marketers who rely on their networks.
Last year, ISPs such as AOL, Cox Communications (North America), and T-online (Germany) all unveiled postmaster pages, according to ReturnPath.
To get the fullest advantage from these pages, considering the following [...]
Posted: Thursday, January 28th 2010
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Search Force SEM Platform Now Supports Image Ads
SearchForce, a company whose platform consolidates bid optimization, campaign management and reporting, has incorporated support for content-rich image ads. The company claims it is the first search engine marketing and bid optimization firm to do so.
Users can now decide the specific placement of image ads within Google's AdWords network. They can also optimize bids, track conversions and view reporting on them.
According to SearchForce, image ads remain lamentably little-used because of [...]
Posted: Tuesday, July 28th 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
Microsoft Puts 'Instant Answers' on IE8
Internet Explorer 8 now reflects instant answers from Live Search in its search box, Microsoft announced.
Those using IE8 in the United States will have the Live Search feature on by default, reports Search Engine Land.
Queries related to finances, [...]
Posted: Thursday, February 5th 2009
Social Streaming, Site Sharing Unify Yahoo Products
To support its ongoing Open Strategy, Yahoo announced a handful of new offerings and enhancements:
Smarter Yahoo! Mail. Thought to be the broadest implementation of its Open Strategy initiative, enhanced Y! Mail "learns" which messages, data and activities users most care about and pushe [...]
Posted: Tuesday, December 16th 2008
TV Remotes Herd Users from Spot to Subsite
Backchannelmedia, an internet-TV tech and service company, is testing a system that lets television viewers use their remotes to "remember" URLs of brands featured on TV, writes Internet Retailer (via Retailer Daily).
When an ad or news content appear on the screen, an icon appears that prompts viewers to [...]
Posted: Friday, November 21st 2008
Fire Eagle Ensures You Never Lose Your Friends Again
Yahoo has launched Fire Eagle, a service that enables users to broadcast their current location automatically or manually, via mobile or on a computer.
The service is open to third-party developers, which can use Fire Eagle to add geo-location services to their apps. It could also provide local advertisers an opportunity to promo [...]
Posted: Thursday, August 14th 2008
Scene7 4.0: Rich Media Optimized for Wee Budgets
Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month.
Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's.
Updates include an improved interface based on Adobe Flex, tutorial resources, and a library of rich media templates. Scene7 4.0 also supports assets created on Adobe Flash CS3 Pro, Photoshop CS3, InDesi [...]
Posted: Tuesday, August 5th 2008
Clickable Raises $14.5M in Series B
Ad network performance tracker Clickable raised $14.5 in Series B financing. The round was led by Founders Fund and supported by Union Square Ventures and FirstMark Capital.
Put on the spot about Clickable's merits, Principal Justin Fishner-Wolfson of Founders Fund said its services "allow users to track and manage campaign performance across multiple ad networks with a comprehensive, easy-to-use dashboard." Fishner-Wolfson shall join Clicka [...]
Posted: Wednesday, July 30th 2008
SearchMe Turns Sites into Shareworthy Bundles; Launches Search for Videos, Photos
Visual search engine SearchMe launched a feature that enables users to cluster their favorite webpages and share them via email, on blogs and on social networks.
The feature is called Stacks. Samples of Stacks in action across verticals -- like news, music and sports -- are available on SearchMe's Stacks page.
The company also launched Media Search, which queries videos and images from sites like YouTube a [...]
Posted: Tuesday, July 8th 2008
Peer39 Uses 'Natural Language' to Place Contextual Ads
Peer39 released SemanticMatch, which matches ads to content by processing natural language, meaning and sentiment on websites.
"We eliminate the errors that can plague keyword targeting," said CEO Amiad Solomon. "And unlike other forms of online targeting, Peer39’s SemanticMatch does not set cookies or track user behavior."
Advertisers may terrace users with criteria like Awareness ("autos," for example), Consideration ("SUV"), Preference ("hybrid"), [...]
Posted: Friday, June 27th 2008
Search Suggestions Goes Live on Google Video
Google Video added Search Suggestions, a feature that suggests related videos and searches to users typing in a query.
"If you are searching for 'kittens,' you may see suggestions like 'cute kittens,' 'funny kittens,' 'newborn kittens' ... and so on," wrote the Google Video blog.
"Clicking on these suggested search terms [...]
Posted: Tuesday, June 24th 2008
CBS Merges with AOL, Powers AOL's Online Radio Effort
CBS Radio's online business has merged with AOL Radio, with all programming from CBS's 150 stations now available to users of AOL's service and vice versa, reports MediaBuyerPlanner.
The new AOL player will be powered by CBS Radio. CBS is also taking on all ad sales for AOL.
Through the relationship, CBS gains access to a broader audience, more than doubling its current one million listeners a week. And AO [...]
Posted: Friday, June 13th 2008
As Expected, Apple's .Mac Becomes MobileMe
Apple rebranded its .Mac suite of services as MobileMe, dubbed "Exchange for the rest of us" by Steve Jobs at the Worldwide Developers Conference early today.
"Now users who are not part of an enterprise that runs [Microsoft] Exchange can get the same push e-mail, push calendars and push contacts that the big guys get," said Jobs.
The service auto-synchronizes user email, calendar, contacts and photos a [...]
Posted: Tuesday, June 10th 2008
Phorm Still Has a Lot of Public Relations to Do
Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview.
A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising.
Phorm works with ISPs to track online activity, then cr [...]
Posted: Monday, May 12th 2008