The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 62 92
» ad pricing 2 152
» ad selling 12 142
» ad targeting 55 99
» ad technologies & vendors 32 122
» advertainment 46 108
» affiliate marketing 4 150
» agencies & ad departments 2 152
» alternative marketing 38 116
» Asia/Pacific 3 151
» b2b 4 150
» best practices 6 148
» biz buzz 96 58
» branding 55 99
» broadband 6 148
» campaigns & creatives of note 32 122
» co-op marketing & partnerships 66 88
» computers & tech 5 149
» consumer packaged goods 11 143
» cross media 33 121
» demographics 19 135
» direct marketing 1 153
» don't believe the hype 4 150
» e-commerce 23 131
» email marketing 4 150
» entertainment 65 89
» Europe 8 146
» events 3 151
» finance 13 141
» healthcare 3 151
» I-PR & business communications 2 152
» instant messaging marketing 3 151
» intrusive formats 1 153
» legal, government & regulation 11 143
» loyalty & retention 20 134
» major account moves 21 133
» major brands 93 61
» major players news 65 89
» measurement & analytics 3 151
» mobile marketing 9 145
» multi-channel marketing 13 141
» new and improved 11 143
» online ad market 115 39
» pearls of wisdom 2 152
» people 7 147
» personalization 3 151
» political parties & organizations 2 152
» privacy 1 153
» promotions 5 149
» publishing 39 115
» research & stats 5 149
» rich media 24 130
» search engine marketing 21 133
» Segmentation & Markets 1 153
» signs of doom 2 152
» signs of recovery 2 152
» signs of what's to come 74 80
» small business 2 152
» Spanish-speaking 1 153
» syndication & RSS 31 123
» technical innovation 5 149
» telecom 2 152
» text ads 12 142
» tools & software 8 146
» travel 1 153
» user experience 33 121
» Verticals & Sector 1 153
» viral marketing & social media 17 137
» weblog marketing 11 143
» women 11 143
» worst practices 1 153
» Youth 21 133

MARKETING JOBS
Advertisement

Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube.   [...]

Top News: Groupon trades for $2.5B? | The madness continues with Cyber Monday | Networks worry about Hulu's ad sales|

Cyber Monday: Cyber Monday deals will be more aggressive and more widespread, retail group says. Next up: Cyber Monday, e-tailers' big day. Cyber Monday to   [...]

Top Industry News for 10-06-10: Yahoo to acquire Dapper

Online Ad Market: Yahoo to acquire ad technology company Dapper. Mobile Computing: Android most popular operating system in U.S. among recent smartphone buyers. Microsoft CEO says we will   [...]

Industry Buzz & Snippets: 11/17/09

Media Strategies: Plans for iPods and iPhones to carry advertising that won't turn off. US consumers less willing to pay for online news. All eyes on Murdoch as newspapers   [...]

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]

Advertisement

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]

Rubicon Absorbs Others to Improve User Targeting Capabilities

Yesterday internet ad "infrastructure" firm Rubicon Project announced its acquisition of Others Online, an audience optimization firm. This marks Rubicon's first-ever acquisition, and marks the company's desire to help web publishers leverage growing trends toward   [...]

GOOG Hopes Fast Flip Opens Profit to Publishers

This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles. The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot. Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style   [...]

Advertisement

Heavy.com Bows Terrestrial Radio Show

eavy.com, a destination site for young males which drew 1.9 million U.S. visitors in July (per Nielsen Online), is launching a terrestrial radio program in the hopes of expanding its audience. The show, Sumosonic, will be hosted by Guns n’ Roses guitarist Richard Fortus. It will feature interviews and songs from new artists, reports Adweek (via MediaBuyerPlanner). Sumosonic will air on 900 c  [...]

Technorati to Reposition as Blogger Rival

Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid. The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week: Become a Techn  [...]

Email, Text-Message Coupons Click with 8% of Households

Text messaging and email are quickly emerging as ways to obtain coupons in the US, with 8.6 million (8%) of the country's households currently using one or both of these methods to receive money-saving offers, according to (pdf) an analysis from Scarborough Research that explores and ranks the ways households obtain coupons. The study, which recently added electronic coupon distribution to the obtainment methods it has historically tracked, also found that Providence, RI is the top city for   [...]

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]

Facebook, Nokia Partner for Mobile/Socnet 'Lifecasting'

Nokia is partnering with Facebook to launch a "lifecasting" feature that weds both the socnet and the mobile vendor's handsets. The service would enable users to post locations and status updates from their phones to their Facebooks. It debuts in October on Nokia's touchscreen N97 mini, a handset particularly suited to the liaison because its home screen was created especially for application personalization via Ovi Store, the Nokia equivalent of Apple's App Store. Nokia added that the Lif  [...]

Examiner.com Snaps Up NowPublic

Citizen-generated media site NowPublic has been purchased by Examiner.com, a unit of Clarity Digital Group. Four-year-old NowPublic enables users to read and share news, all the way down to their neighborhood blocks. The deal was valued at about $25 million; NowPublic will remain an independent entity. Internet consultant/NowPublic investor Merrill Brown called the deal one of the "indications of the inevitable  [...]

Barnes & Noble Finds New Revenue Streams

With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as   [...]

MySpace Snaps Up iLike Music Sharing Service

Adding credence to a week's worth of rumors and hearsay, social network MySpace has purchased iLike, a music application that lets users recommend songs and share playlists on their social networks of choice. iLike is among a handful of brands that managed to build a viable business atop open platforms proffered by traffic-rich sites like Facebook. In July the site served 2.9 million unique visitors in the US, 59.2  [...]

MicroHoo Expected to Ink Deal Today

Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal). Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both   [...]

Time Warner Reabsorbs Google's 5% Cut of AOL

In a deal valuing the former internet subscription company at less than $5.66 billion, Time Warner bought back Google's 5% stake in AOL. The planned $283 million purchase includes share of cash distributions Google received from AOL during its investment. It was finalized on July 8. Google bought the stake in 2005 for $1 billion, valuing AOL at $20 billion at the time. $726 million of the investment was written down last year. Time  [...]

Amazon Envelops Zappos into Gaping Maw

In a swoop that marks the largest acquisition in its 14-year history, Amazon is purchasing online shoe retailer Zappos.com for $847 million in cash and stock. Amazon is best-known for successfully peddling books, DVDs and electronics, but it does have an apparel section. Some years ago, it attempted to compete directly with Zappos in footwear with the launch of Endless.com, which has seen limited success, re  [...]