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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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How-To: Track Rep and Keywords from a Unified Feed
In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands.
To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple [...]
Posted: Wednesday, July 15th 2009
How-To: Using SEO to Manage Your Online Reputation
Is there a page you don't like about your company on the web? The best way to "take care" of undesirable material with a high organic ranking is through search engine optimization, writes SEOmoz.
Google has posted advice on how to remove unwanted pages, but its strategy is mostly to contact [...]
Posted: Wednesday, March 11th 2009
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
How-To: Gathering Market Intelligence from Social Media
Gleaning data from social media resources is daunting, but not unfeasible. Much of it comes down to knowing what you're looking for, how to search for it, and where to run the query.
Opening tips before leaping in:
1. List appropriate keywords. Make it clear what you are looking for. To glean data about demographic interest in a film, don't just use the title. Consider the names of characters, and resonant scenes in the movie itself. "Bear fight" might be a good supplement [...]
Posted: Wednesday, June 18th 2008
How-To: Launching and Monetizing a Facebook Application
Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference.
This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications.
Researching your app
Be sure to do the proper research on your target market and Facebook user [...]
Posted: Wednesday, May 14th 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
- Showing 1 - 6 of 6