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Alliance Raises $3.3M for More Health-Related Socnets
Health-oriented socnet creator Alliance Health Networks has raised $3.3 milion in a third round of funding, bringing its total to $6.6 million.
This round was led by Highway 12 Ventures, with existing investor EPIC Ventures also participating, MediaPost reports.
Alliance Health launched its first social network in 2006 under the moniker DiabeticConnect.com, a space especially for diabetic online us [...]
Posted: Friday, September 18th 2009
Bing Soups Up Search with Image-Only Results
Microsoft search engine Bing has launched a beta of Visual Search, a form of search that lets users sift through image-based results, rather than links.
"Start with pictures to find results faster," the tagline reads. Silverlight must be installed to use the feature.
One Silverlight is active, users can search across a number of categories -- including shopping, sports or celebrities -- and receive results instead of images back. Under shopping, [...]
Posted: Tuesday, September 15th 2009
Federated Media Aims to Improve SocNet Scene for Display Advertisers
Federated Media has launched Ad STAMP, an ad platform designed to integrate more naturally into social networks -- traditionally high-traffic markets that endure low display ad click-throughs.
Under the Ad STAMP system, three units deluge a site concurrently -- meaning the single advertiser effectively "takes over" the site for that day. The rationale behind this method is that it reduces clutter experienced when a user is deluged by many different brand message, and their respective styles, [...]
Posted: Thursday, September 10th 2009
Nearly Half of Employers Use SocNets to Probe Candidates
Nearly half (45%) of US employers use social networking sites to dig up information about job candidates, a significant jump from 22% last year, according to a survey commissioned by CareerBuilder, which also found that another 11% of employers have plans in the works to start using social networking sites for screening.
[...]
Posted: Thursday, September 10th 2009
Tuesday Tops for Brands on Facebook
Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%.
Brand pages are like human profiles, except for companies. They typically aggregate news about the brand in question. Users can become "fans" of ones for which they feel an affinity, and receive updates from them on their news feeds.
Click-throughs for Fac [...]
Posted: Wednesday, September 9th 2009
Technorati to Reposition as Blogger Rival
Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid.
The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week:
Become a Techn [...]
Posted: Tuesday, September 8th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
SocNets Serve 20% of Online Display Ads
Social networking sites accounted for more than 20% of display ads viewed online, with MySpace and Facebook combining to deliver over 80% of ads for the social networking category, according to a June 2009 comScore study of US online display advertising on s [...]
Posted: Friday, September 4th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Talbots Restyles Online Customer Experience
Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization.
The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports [...]
Posted: Monday, August 31st 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Tribune Co. Offers Localized Network of 70+ Blogs to Advertisers
Tribune Co.'s Tribune Media Group has created a blog network of about 70 local blogs on Chicago-area interests, anchored by the Chicago Tribune, reports MediaBuyerPlanner.
The network, ChicagoNow.com, is the first in a series of blog networks the Tribune Media Group hopes will increase its online footprint and expand market share in Chicago.
The Tribune Co.'s plans f [...]
Posted: Wednesday, August 26th 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
'HuffPost Social News' Weds HuffPo to Facebook
Political news curator The Huffington Post has launched HuffPost Social News, which enables HuffPo readers to highlight news stories they like, dislike, are reading and have made commentary on, via Facebook Connect.
The offering's objective is to become the "go-to place" for Facebook users that wish to share news with friends, according to CEO Eric Hippeau of HuffPo.
Co-Founder and editor-in-chief Arianna Huffington called HuffPo [...]
Posted: Monday, August 17th 2009
Facebook, Twitter Drive Aussie SocNet Use Up 29%
Over 70% of Australian internet users visited a social networking site in June, a 29% rise from the same time last year, reports comScore.
Facebook in particular demonstrated significant growth; Twitter benefited from sudden mainstream popularity in 2009.
Nearly nine million Australians visited a social network in June, making it among the more popular content categories online. Facebook led the sector with over 6 million visitors, growing 95% from last year; MySpace -- whose social networ [...]
Posted: Monday, August 17th 2009
1-800-Flowers Pings Facebook for eCommerce
1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.
Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send.
Planned upgrades include birthday calendars and group gifting [...]
Posted: Thursday, July 30th 2009
Only 8% of Advertisers Deem Twitter an Effective Promo Tool
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ [...]
Posted: Tuesday, July 28th 2009
Select Video Stats Availed for Public View on YouTube
YouTube now enables YouTube Insights userss to share stats from its analytics tool on videos they select.
Shareable stats include total views, number of ratings, popularity, geographic audience and viewer demographics. Video owners can select which statistics they want seen. From YouTube:
Now when you watch a video, you can learn even more about it and its audience: on the watch p [...]
Posted: Friday, July 24th 2009