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Techshot Hopes to Monetize Value in Shot.com URL

Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com. LeadJen is using email, direct mail and phone calls to identify companies that may be interested in acquiring the domain URL. Techshot is selling the domain name because it has  [...]
Posted: Tuesday, January 17th 2012

ANA Suggests Compromise for ICANN TLD Plan

The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program. Specifically, it is proposing that: · ICANN will proceed with its plan to begin accepting applications for new TLDs on January 12, as scheduled. · Concurrently, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands will be given the opportunity to have those brands registered, without cost,  [...]
Posted: Tuesday, January 10th 2012

The Reluctant Dash for an .XXX Domain Name

ICANN's red light top level domain, .XXX, has been available for sale for only a short period of time, but based on anecdotal reports it is clear that a significant number of non-adult entertainment companies are snapping up the domain name to preserve their brand. Several universities have spent thousands of dollars acquiring .XXX domain names related to their own names. (via PC Magazine).  Small businesses,   [...]
Posted: Tuesday, December 13th 2011

Shrugging Off the Cons, London Eyes Its Own TLD

The city of London has announced it will apply for its own web domain for the city. It is the latest municipality to admit coveting such an address: New York, Paris, Sydney, Rome and Berlin are all reportedly considering one as well. As, if and when these cities do file for their own top level domain names, the arguments behind this niche approach to online marketing will become more clear  [...]
Posted: Friday, September 23rd 2011

Criticism of ICANN's TLD Plan Mounts in Online Ad Industry

Suddenly, it seems, the marketing industry has come to a decision about the value of a plan proposed by the Internet Corporation for Assigned Names and Numbers (ICANN) earlier this year: in short, it has said, there is none. Briefly, in June ICANN voted to allow companies to create website addresses ending in their own names — that is, replacing the .com with, say, an Apple.com, or a place, such as Vegas.com. This Top Level Domain, or TLD, plan was controversial   [...]
Posted: Monday, August 15th 2011

Top News: Hulu hopes to add more commercials | A Facebook desktop app? | Overlooked email design best practices | Executive reshuffling at RIM

Online Ad Market: Hulu hopes to add more commercials. Social Media: Facebook creating design team for desktop Facebook app? Mobile Computing: Asus   [...]
Posted: Monday, May 30th 2011

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Why $350,000 for O.co? Overstock President Jonathan Johnson Explains

Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company intend to do with the designation? A brief talk with Overstock president Jonathan Johnson provides the answers. Why we went ahead with a .co domain: We looked at what O means to our brand - it's important. We decided it was worth it to have the domain. In terms of real estate, it fe  [...]
Posted: Thursday, July 22nd 2010

Time Inc. Vaunts 'Hulu for Magazines'

Time Inc.'s John Squires has come up with a means that he hopes will save the magazine industry: a Hulu for glossies, All Things Digital reports. Squires is in the process of convincing publishers to join his joint venture, which is aimed at a market that doesn't yet exist, whereby magazine-esque publications are delivered via e-readers. The company   [...]
Posted: Monday, October 5th 2009

Twitter's Williams Unfazed By Lack of Revenue Model

At the annual conference for the Online News Association, CEO/co-founder Ev Williams announced to journalists that he feels no pressure to come up with a revenue model for Twitter. According to Williams, a lesson he's learned from having founded several companies prior is to "Create something that you want to see in the world" as opposed to "what some M.B.A. brandishing a business plan suggests," The New York Times   [...]
Posted: Monday, October 5th 2009

GOOG Hopes Fast Flip Opens Profit to Publishers

This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles. The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot. Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style   [...]
Posted: Wednesday, September 16th 2009

Twitter Adds Ad/Spam Clause to ToS

Late last week, co-founder Biz Stone sent an email to news outlets informing them of changes to Twitter's Terms of Service. An overview appears on Twitter's blog; but in short, they follow thus (from the blog): Advertising—In the Terms, we leave the door open for advertising. We'd like to keep our options open as we've said before. Ownership—Twitter is allowed to "use, copy, repr  [...]
Posted: Monday, September 14th 2009

YouTube Video Reviews Join Google Product Search

Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search. "Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One example of how reviews have been incorporated is in   [...]
Posted: Thursday, September 10th 2009

Federated Media Aims to Improve SocNet Scene for Display Advertisers

Federated Media has launched Ad STAMP, an ad platform designed to integrate more naturally into social networks -- traditionally high-traffic markets that endure low display ad click-throughs. Under the Ad STAMP system, three units deluge a site concurrently -- meaning the single advertiser effectively "takes over" the site for that day. The rationale behind this method is that it reduces clutter experienced when a user is deluged by many different brand message, and their respective styles,   [...]
Posted: Thursday, September 10th 2009

Tuesday Tops for Brands on Facebook

Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%. Brand pages are like human profiles, except for companies. They typically aggregate news about the brand in question. Users can become "fans" of ones for which they feel an affinity, and receive updates from them on their news feeds. Click-throughs for Fac  [...]
Posted: Wednesday, September 9th 2009

Technorati to Reposition as Blogger Rival

Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid. The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week: Become a Techn  [...]
Posted: Tuesday, September 8th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Facebook, Nokia Partner for Mobile/Socnet 'Lifecasting'

Nokia is partnering with Facebook to launch a "lifecasting" feature that weds both the socnet and the mobile vendor's handsets. The service would enable users to post locations and status updates from their phones to their Facebooks. It debuts in October on Nokia's touchscreen N97 mini, a handset particularly suited to the liaison because its home screen was created especially for application personalization via Ovi Store, the Nokia equivalent of Apple's App Store. Nokia added that the Lif  [...]
Posted: Thursday, September 3rd 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Time Sells Ad Space on SocNet Pages

Hoping to expand its monetizable online real estate, Time.com is seeking potential ad revenue sources on its Facebook, Twitter and YouTube pages. The ad relationships come in the form of co-branded sponsorships. Siemens shall be the first to try what's been dubbed Time's "Stay Connected" program, which, among typical ad buys like banners on Time.com, will include placement on Time's social networking pages. The only socnet that has made a formal revenue-sharing deal with Time is YouTube. B  [...]
Posted: Monday, August 31st 2009