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Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]

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Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]

PhotoShelter Shutters Indie Photographer Marketplace

PhotoShelter announced plans to shut down The PhotoShelter Collection, a stock photography marketplace geared toward casual photographers. The premise of the Collection, which launched last year, was to give ordinary people an opportunity to license and monetize their personal photos. As a result, stock photo buyers could access   [...]

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]

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CheckMEND Protects Retailers, Consumers from Stolen/Deceptive Item Auctions

Leveraging recent news that eBay was ordered to pay $61 million for auctions of counterfeit goods, a company called CheckMEND is offering its services to users of online retailers and auction sites. CheckMEND is an online property authentication firm. Clients search its database, which contains 100 million records of counterfeit and st  [...]

AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

The Associated Press is battling small online news sites -- in essence, bloggers -- that have "quoted too heavily" from its stories, reports the Guardian. The news site takes issue with bloggers that quote large excerpts from a news story, even if they link to the original article. Irene Keselman, the intellectual property governance coordinator for the AP, sent a letter to the Dr  [...]

Register Launches Online Learning Center for Small Businesses

To encourage hesitant small businesses to get online, domain registration service Register.com has launched a resource populated with tips for online business success. The Register.com Learning Center consists of seven topic areas, each hosted by a Register.com employee. Users can also email questions through the "Ask an Expert" feature.  [...]

iStorez to Sizzle 'Bacn' on-Demand

iStorez, a retail marketing aggregator site, launches Wednesday. iStorez organizes newsletters and other marketing messages from retailers -- "useful" inbox fodder known as bacn -- and presents them as searchable storefronts. This enables visitors to view new products or special promotions at a glance.   [...]

Mansueto Launches B2B Network for Private Ventures

Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies. Mansueto is the online arm of Fast Company and Inc. magazines. IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves. Special hosted business tools include: A press release newswire Co  [...]

AOL Co-Founder Gets Behind 'Revolution'-ary Online Payment Firm

Founder Steve Case of AOL is supporting a new online payment venture called Revolution Money. The Revolution business model proposes to let users transfer funds at no cost and make credit card payments at significantly lower cost to merchants, reports Reuters.   [...]

BellSouth, AT&T Launch YellowPages.com

Click to enlarge BellSouth and AT&T (SBC) have finally launched YellowPages.com, a na  [...]

Domain Giant Moves into Email Marketing

DMNews: Register.com Offers E-Mail Marketing Services Domain name registrar Register.com Inc. is expanding its offerings online with an e-mail marketing service for small businesses looking to build their customer databases on a boot-string budget. A Constant Contact service will let small businesses build an e-mail database directly from its Web site. Roving Software, a Waltham, MA, provider of ready-made  [...]