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Unifying Sales, Marketing Remains a Challenge Among Companies

Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study by the CMO Council, writes MarketingCharts.   [...]
Posted: Monday, June 9th 2008

Judge Releases Identity of Shareholder Suing Yahoo Directors

A shareholder who filed a complaint against Yahoo's board has been denied a request for a seal, which protects a complainant's identity if it meets certain standards for confidentiality. "Defendants have not satisfied their burden to show good cause for the continued filing of the portions of the complaint under seal," wrote Judge William Chandler of the Delaware chancery court, which denied the request. View a   [...]
Posted: Tuesday, June 3rd 2008

Email Leaks Lead to Increased Firings, at Least in Australia

Workers are increasingly fired for "leaking" company secrets via email, according to an Australian survey by Proofpoint/Forrester (via Australian IT). The survey found one in five (23 percent) of Australian businesses fired an employee for email-related grievances in the past year, citing harm to their businesses due to the public exposure of embarrassing or proprietary company data. Major avenues for   [...]
Posted: Tuesday, June 3rd 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports  [...]
Posted: Tuesday, December 18th 2007

Etology Cuts BitTorrent Sites Out of Ad Network

US-based online ad firm Etology has decided to stop serving ads to BitTorrent sites, effective December 1st. According to Ars Technica, the company attributed the decision to "legal implications involved with sponsoring torrent sites." Etology served ads on a number of torrents, including Demonoid, Torrent-Finder, TorrentReactor, TorrentPond, and BTScene. Sites that still serve   [...]
Posted: Friday, November 30th 2007

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media,   [...]
Posted: Thursday, November 15th 2007

Bad-Briefing, Low-Paying Clients Hurt Agency Performance

Clients often express concern regarding agencies' quality, service and costs - but agencies' views of clients are not as often heard. Over 90 percent of agencies agree their output is strongly affected by the quality of clients' performance, according to SCAN International's Client Quality Survey, reports MarketingCharts.  [...]
Posted: Thursday, October 11th 2007

Ads Pulled from Facebook when Extreme Nationalist Page Shows Up

The Guardian reports that Vodafone and First Direct pulled their ads from Facebook yesterday after finding they were placed on entries created by the British National Party. The action sparks concern among major advertisers over Facebook's lack of control in randomized ad placement - something that happened in the U.S.   [...]
Posted: Friday, August 3rd 2007

IAB Demands comScore, Nielsen/NetRatings Submit to Audit

The Interactive Advertising Bureau has sent an open letter to the two major internet audience measurement services, comScore and Nielsen/NetRatings (NNR), requesting that they submit to a third-party audit of their measurement processes, the IAB announced Friday. The IAB said its goal, and   [...]
Posted: Friday, April 20th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

Study: Pharma Marketers Have Split New Media Personalities

Pharmaceutical marketers may need a taste of their own medicine: Despite using new communications technologies as part of their personal media consumption, most of them do not incorporate those technologies into their marketing plans, reports MediaPost. The findings come from a study by Medical Broadcasting Co. and CBI Research. The study showed that pharmaceutical marketing profe  [...]
Posted: Friday, March 16th 2007

WOM Ethics Assessment Tool Published

The Word of Mouth Marketing Association (WOMMA) on Thursday released the WOMMA Ethics Assessment Tool, which helps marketers identify and eliminate unethical word-of-mouth marketing tactics before they are implemented. Modeled on the WOMMA Ethics guidelines of honesty of relationship, opinion, and identity, the "20 Questions" ethics tool guides markete  [...]
Posted: Thursday, October 26th 2006

Report: B2B Websites Too User-Unfriendly

Business-to-business websites provide a less-fulfilling user experience than business-to-consumer sites, according to Nielsen Norman Group's first B2B Website Usability report, writes DM News. Those using B2B sites accomplish what they set out to do only 58 percent of the time, compared with 66 percent for B2C e-commerce sites. "Most b-to-b sites are stuck in the 1990s in their attitude toward user experience," Jakob N  [...]
Posted: Wednesday, May 31st 2006

B2B E-commerce Reliance on Extranet Sites Growing

A Computing Technology Industry Association survey of B2B e-commerce buyers and suppliers found that 74 percent use extranet websites for a portion of their B2B buying and selling, and 31 percent said their extranet buying and selling had increased since last year, reports BtoB Online. Some 77 percent said the growing   [...]
Posted: Wednesday, April 26th 2006

B2B Editors: More Ethics, Less Toadying to Advertisers

Nine of ten editors who responded to on an online survey by the American Society of Business Publication Editors said business-to-business pubs need more ethical guidelines, reports BtoB Online. Nearly a third of editors at B2B publications with a code of ethics said when editors take an ethical stand they are "only sometimes" supported by management. Editors also said publications should make clear what is paid content and clea  [...]
Posted: Thursday, January 12th 2006