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Microsoft Offers to Pay Companies for Using Live Search
Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports.
The credits can be redeemed for products and training. Search blogger John Battelle [...]
Posted: Monday, March 19th 2007
Agencies Better Positioned for Next Downturn
Recent changes in the industry have made many agenices more confident that they can better navigate the next economic downturn.
The ad industry is usually one of the first to feel the pinch during economic slowdowns. But changes at many agencies over the last decade, including a shift in the revenue mix, have many agencies better positioned than in the past to deal with the next recession, MarketWatch [...]
Posted: Thursday, October 12th 2006
MPA Site Adds Digital Media Section
To help magazines leverage their brands online, the Magazine Publishers of America website has added a section called "Digital," which offers articles, blogs and press releases on digital trends, links to ABC circulation data for magazine digital editions, and advertising case studies that use magazine websites, writes BtoB Online.
[...]
Posted: Tuesday, December 13th 2005
BusinessWeek Carves Out More Dynamic Net Niche
DM News: BusinessWeek.com Revamp Touts Fresh News
BusinessWeek redesigned its website to reflect the fact that the online version of BusinessWeek changes its content each day. Print magazines have been slow to exploit their online sites as a means to do things other than reposition existing content. One [...]
Posted: Monday, August 30th 2004
Art of Customer Service Develops Online
Internet Retailer: Online customer self-service broadening to more functions
Internet Retailer: At CircuitCity.com, better customer service means longer hours
Internet Retailer: With customer service, good talkers aren’t always good writers
Internet Retailer published a troika of interesting [...]
Posted: Friday, April 2nd 2004
Back to Basics for Targeting CXOs
B2BMarketingBiz: How to Impress C-Level Executives with Guerilla Online Marketing
MarketingSherpa published another useful case study. It details the efforts of CRM consultants Iunctura.com to reach senior executives. I was struck in particular by this observation:"Regular executives (outside of CIOs) don't spend a lot of time surfing web sites. They are primarily information gatherers, foraging here and there fo [...]
Posted: Thursday, July 24th 2003
Hoover's Million-Dollar Makeover
EContentMag.com: Hoover's Redesigns with The Times
A great case study of the thinking that went into Hoovers.com's massive redesign. A third of the money was spent on researching customer opinions about the site, which lead redesign planning. Pricing on the fee-based service will not change, but more effort was paid to make the benefits of subscription apparent to users. This inc [...]
Posted: Friday, July 11th 2003
How Cisco Uses Email as a Personal Sales Tool
ClickZ: Leveraging One-to-One E-Mail Marketing
I've been paying attention to email marketing for a long time, and most companies do a really crap job of it. The direct marketing approach to email is so tired and futile in the face of spam. For a while now, I've been yammering that the true killer app for email is CRM. This case study is a brilliant example of that. Cisco, working with [...]
Posted: Thursday, June 26th 2003
Better Lead Management Thanks to Automated Email Follow-up
B2BMarketingBiz: How to Create a Series of Automated Follow-Up Emails to Convert Average Sales Leads into Hot Leads
The goal was to be able to perform regression analysis on the database to determine which marketing factors resulted in the best leads. Plus, each incoming lead could be scientifically scored as to if and when it was worthy of being passed to sales (or not.) [...]
[MicroStrategy's Director of Mark [...]
Posted: Saturday, May 17th 2003
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