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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

Fitch Touts Grim '09 Outlook for Media, Entertainment

Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all major ad categories, and an increase in ad inventory, according to a forecast from Fitch Ratings, MarketingCharts   [...]
Posted: Friday, December 12th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008

More People Use Internet in New Ways, Embrace Web 2.0

Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.   [...]
Posted: Tuesday, July 15th 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

'07 Media M&A Hits Record High, Deals Total $110B

Led by the online media and marketing services sectors, M&A for the media and information industries reached record highs in 2007: 838 transactions and nearly $110 billion in value for the year, up 32 percent and 79 percent respectively over 2006 levels, according to the Jordan, Edmiston Group, Inc. (JEGI), writes MarketingCharts. Acc  [...]
Posted: Tuesday, January 8th 2008

Apple Sniffs at Netflix Territory, Taps Fox to Help Scout It

Apple and 20th Century Fox studio have inked an agreement that enables consumers to rent Fox DVDs on iTunes. Once paid for and downloaded, the digital video will be available for a limited period of time, reports the Financial Times. The move places Apple squarely in Netflix territory, but the online DVD rental service is expected to pose little threat against iTunes' mass appea  [...]
Posted: Friday, December 28th 2007

NBCU May Get the Shaft After Beijing Olympics

General Electric enigmatically announced it would decide the fate of its entertainment unit, NBC Universal, after the Beijing Olympics, reports the Financial Times. NBC's value is currently estimated at $40 billion. And while its performance has reportedly lagged, the label makes continuous headlines with myriad purchases (the most recent being   [...]
Posted: Thursday, October 11th 2007

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

ESPN Goes Niche-Happy, Buys Rugby Site

Scrum.com, a rugby site, has just been purchased by Disney-owned sports network ESPN. Scrum, which was launched by Emap in 1997, is expected to tide the network over nicely when the Rugby World Cup comes around the corner. ESPN currently holds the rights to air '07 and '11 Rugby World Cup coverage in Latin America, as well as a deal to air Heineken Cup Rugby in Australia, the Middle East, North Africa, Latin America and New Zeala  [...]
Posted: Wednesday, August 22nd 2007

Big App Acquisition Turns Facebook into 'Real Platform'

Think an app on its own can't be worth $3 million? Apparently the "Where I've Been" application, featured on Facebook, is. A correction has been made to this story. Since the release of this story, managing member Michael Dalesandro of Where I've Been has written the following notice to The Editor: "There have been some rumors in the market that we have sold our business. These rumors are not true. Our future development plans, combined with our robust   [...]
Posted: Friday, August 17th 2007

meebo Brings Multi-Platform Chat to iPhone

meebo, a browser-based service that enables users to chat from multiple platforms at once, including Yahoo, MSN Messenger, AIM and Gchat, has just announced its compatibility with the iPhone. While the site in theory has always been iPhone-compatible, it now sports an interface that mimics the ease-of-use of the standard version, and isolates iPhone specific tools when users log in fro  [...]
Posted: Thursday, August 16th 2007

Blockbuster Purchases Movielink to Build Online Distribution Network

A source reports that Blockbuster has just purchased online firm Movielink for an undisclosed figure. Movielink, which was rumored to sell for at least $50 million, may assist the longtime video rental company in its ongoing battle against Netflix. Some time ago Netflix, which was crowned king of online VOD by Compete, released a complimentary streaming film component for subscribe  [...]
Posted: Thursday, August 9th 2007

Piczo, Penguin Add Interactive Element to Kid-Lit

Teen networking site Piczo has just partnered with Penguin Group, a major English-language publisher, for a promotion dubbed "My Penguin," designed to spark "active interest" in literature with collaborative efforts on- and offline. A release from Piczo reports that six classic novels will be published with blank covers under the Penguin brand. Each will have been chosen by popular teen bands like Razorlight. Piczo, which boasts 2  [...]
Posted: Thursday, August 2nd 2007

Hearst Dips into Digital, Acquires UGO

Hearst Corporation has just announced its purchase of UGO Networks, a major online entertainment company. UGO purveys news and content on games, films, Television, DVDs, music, sports, comics and women. With over 11 million unique visits in the US and 28 million worldwide, the acquisition earns Hearst a major web-based men's lifestyle brand. UGO reaches one in 10 online users in the 18-34-year-old demo, and is supported by ad revenue, including customized ad options for blue c  [...]
Posted: Wednesday, July 25th 2007