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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv  [...]
Posted: Friday, October 24th 2008

Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

TNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio

Total US measured ad spend is projected to rise 4.2 percent in '08, with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half, according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.   [...]
Posted: Wednesday, January 9th 2008

Vertical Search an Advertising, Revenue Opportunity for Publishers

Some 93 percent of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to Vertical Search Report 2008, a B2B survey of over 500 media and internet professionals,   [...]
Posted: Thursday, December 6th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Gillette Account Brings Razor's Edge to OpenAd's Western Debut

OpenAd.net, an online market where creatives can buy and sell design ideas, is currently entertaining a major overseas account: Procter & Gamble, the parent company of Gillette. The Slovenian OpenAd boasts 9,000 creatives, up from approximately 2,000 in February. And while it has long serviced European clients, quiet tests by familiar brands, of which P&G is merely one, m  [...]
Posted: Wednesday, September 19th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

Facebook, Chastened, Promises Platform for Controlling Ad Placement

After a series of sponsors pulled their ads from Facebook following their appearance alongside a post for the British National Party, Facebook has announced it would give advertisers more control over where their ads materialize. COO Owen Van Natta of Facebook said the site plans on building technology that enables companies to better target ads. In the process, they will   [...]
Posted: Thursday, August 9th 2007

Atlas to Support Ads Across Global IAC Network

Atlas, an ad manager purveyed by aQuantive, has just been tapped by IAC Advertising Solutions as exclusive provider for media ad-serving across a number of IAC's online properties. IAC's suite includes Match.com, Evite and Citysearch. The multi-year contract lends Atlas advertisers access to IAC's more than 60 million unique users per month. According to recent Compete statistics, ads served via Atlas   [...]
Posted: Monday, August 6th 2007

Connexus Purchases Ad Serving Platform AdModus

A recent release announces that Connexus has just purchased the technology assets of AdModus, which purveys ad serving solutions with multi-variable targeting capabilities. AdModus' ad serving platform utilizes contextual and behavioral targeting data, as well as an advanced optimization engine, to deliver targeted traffic and results that boast "nearly real-time" metrics. The company was founded in 2006. Terms of the transaction remain undisclosed, and both AdModus and Connex  [...]
Posted: Friday, July 13th 2007

Exponential Debuts Free Ad Server

Exponential has debuted a powerful new ad server it says publishers can use for free, reports ClickZ. The Expo9 server served approximately 20 to 25 billion ads per month during its beta testing period. Ads have been delivered to sites in the Tribal Fusion Network, of which Exponential is the parent. The Expo9 interface allows advertisers to target and place ads where they feel they're performing the best. By allowing f  [...]
Posted: Thursday, June 21st 2007

Openads Gets $5M in Funding

Opensource ad server company Openads has secured $5 million in venture capital funding, reports TechCrunch. The firm operates an open source ad delivery server whose software is free to use under a GPL license. The company earns revenue by selling services that build on the core product. Openads services 25,000 publishers, with ads running on 100  [...]
Posted: Friday, June 15th 2007

iLoop, Third Screen Add More Mobility to Mobile Ad-Serving

iLoop Mobile's mFinity users may now access Third Screen's MADX ad platform to further mobile marketing initiatives, according to a recent press release. Per the terms of the agreement, marketers, content developers and other brand managers on the iLoop Mobile mFinity platform will be able to use MADX to assist in their mobile advertising effo  [...]
Posted: Wednesday, June 6th 2007

Utah Sees Buyer's Remorse for Keyword Law

After some Utah firms sold the idea of passing a law that might benefit them at the expense of advertisers from out-of-state, the state legislature seems to be thinking it "bought a bill of goods." Utah's legislators are finding the idea of court challenges to their new trademark law worrisome and so are making changes, reports The Salt Lake Tribune. The change of heart comes after a meeting between lawmakers and representatives   [...]
Posted: Monday, April 30th 2007

Local.com Offering Flat-Fee Premium Search Placement

For a flat annual fee marketers will be able to get specialized placement within search results on Local.com, reports ClickZ. According to one of the syndicated panel companies, Local.com's market share of pageviews is roughly one quarter of one percent that of Google's. The $249 yearly fee would put local businesses that prove they have a good reputation at the top of search results on t  [...]
Posted: Friday, April 27th 2007