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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

Dow Launches 'Sales Triggers' App for iPhone

The Dow Jones has launched Sales Triggers, an app for the iPhone and iPod touch. Sales Triggers provides to-the-minute data about select business changes -- including management moves, mergers and investments -- in a given sector. It can be purchased in the business category of Apple's App Store. This week the Wall Street Journal -- which, like the Dow, is owned by News Corp. --   [...]
Posted: Tuesday, December 16th 2008

Penton Media's Chief Marketer Network Goes Live

Penton Media launched the Chief Marketer Network, a site that curates content from its existing marketing sites, including Direct, Promo, Multichannel Merchant and Chief Marketer. All titles will remain independent. Leslie Bacon shall serve as group publisher of the network. And all editors of the other sites will contribute to The Big Fat Marketing Blog, a network-wide effort,   [...]
Posted: Monday, December 15th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv  [...]
Posted: Friday, October 24th 2008

LinkedIn Grills Users, Serves Data on Silver B2B Platter

LinkedIn, the social network for white collar professionals, launched LinkedIn Surveys, which enables business-to-business (B2B) marketers to harvest market intelligence from its userbase. Prior to the debut of Surveys, the LinkedIn Research Network formed alliances with six market research firms, including Phoenix Marketing International and OTX, to conduct B2B research within its network. "Users will be offered rewards to share their behavior like cash incentives, donations to a charity   [...]
Posted: Thursday, October 23rd 2008

Nielsen Reorg: Adweek, Brandweek, Mediaweek Consolidate

Nielsen Business Media has begun a planned reorganization of editorial properties. To begin with, content development and distribution for print/online publications Adweek, Brandweek and Mediaweek will be combined. According to FOLIO, the chief editors of each respective publication will remain on b  [...]
Posted: Wednesday, October 22nd 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

Mo' Money For Mozilla, Thanks to Extended Google Deal

Mozilla chairperson Mitchell Baker announced its lucrative contract with Google has been extended to 2011. Mozilla is the maker of Firefox, an open source web browser that's captured nearly 16 percent of the US market two years since its inception. (It now serves 20 percent of the market.) While it's no "Explorer  [...]
Posted: Friday, August 29th 2008

Google Upgrades Site Search Enterprise

Google has released an upgrade of Site Search, a paid feature for site publishers. The new features include improved indexing, synonym search, date biasing and top results biasing. Cost of the product depends on the size of the site. View rates at Google Site Search.  [...]
Posted: Tuesday, June 3rd 2008

100 Most Influential Technology Vendors of 2008 Named

The top 3 technology vendors among software, hardware, and service providers are Microsoft, Oracle and SAP, reports the Aberdeen Group's Annual State of the Market Report, which for the first time includes a list of Top 100 firms, writes MarketingCharts. Technology vendors that are household names --  [...]
Posted: Wednesday, May 14th 2008

Google Beats Coca-Cola, GE, Microsoft for Top Brand Honors

Google again topped the annual BrandZ Ranking, issued by Millward Brown's Optimor. The firm identified (pdf) the world's most powerful brands as measured by their dollar value. Google's brand is valued at $86.1 billion, up 30 percent from last year, Marketi  [...]
Posted: Wednesday, April 23rd 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

Yahoo May Scoop Up Video Startup

TechCrunch reports Yahoo may acquire video startup Maven Networks for $150 million. The news has not been formally announced by Yahoo, whose business arm aggregated news of the rumor via paidContent. Yahoo's stock leaped 50 perc  [...]
Posted: Monday, February 4th 2008

Payless, Keds, Stride-Rite: Shopping for Media Management

Mediaedge:cia has let go the reins of the Collective Brands account, where it managed media buying and digital media for the last five years. Collective Brands includes Payless ShoeSource, Keds, Stride-Rite and Sperry. CEO Lee Doyle of Mediaedge:cia North America explained the parties had trouble finding "acceptable financial terms" for an ongoing partnership. Search consultant Joanne Davis has been hired to run a media review on b  [...]
Posted: Thursday, January 31st 2008