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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Top 100 B2B Advertisers Cut Ad Spend 1.9% in '07

The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes. Total B2B ad spending was $12.95 billion last year, down  [...]
Posted: Thursday, September 18th 2008

Marketers' Top 10 Wish List for Agencies of the Future

Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers,   [...]
Posted: Monday, September 8th 2008

'Integrated Marketing Media Mix' Study: More Digital + Mainstay Traditional

As marketers integrate their media campaigns, they add email and other digital media in ever-increasing numbers -- though offline media remain vital to integrated campaigns, according to "the Integrated Marketing Media Mix" a report from the Direct Marketing Association (DMA), MarketingCharts reports. Am  [...]
Posted: Thursday, July 17th 2008

More People Use Internet in New Ways, Embrace Web 2.0

Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.   [...]
Posted: Tuesday, July 15th 2008

US Business Elite Embraces Online Media

To meet their information needs, American senior executives have become voracious users of all media channels -- including online video, blogs and podcasts -- according to a study by Ipsos MediaCT, MarketingCharts reports. The Business Elite Stu  [...]
Posted: Wednesday, May 14th 2008

Enterprise Web 2.0 Market to Hit $4.6B in 2013

Enterprise spend on "Web 2.0" technology will surge in the next five years, reaching $764 million in 2008 and at a 43 percent compound annual growth rate. Spend shall approach $4.6 billion globally in 2013, despite a future marked by commoditization, according to Forrester Research, MarketingCharts   [...]
Posted: Wednesday, April 23rd 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Top 100 B2B Advertisers Up Spending 3 Percent, Account for Half of B2B Spend

B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005. The top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB's analysis of data from TNS Media Intelligence,   [...]
Posted: Wednesday, September 12th 2007

meebo Brings Multi-Platform Chat to iPhone

meebo, a browser-based service that enables users to chat from multiple platforms at once, including Yahoo, MSN Messenger, AIM and Gchat, has just announced its compatibility with the iPhone. While the site in theory has always been iPhone-compatible, it now sports an interface that mimics the ease-of-use of the standard version, and isolates iPhone specific tools when users log in fro  [...]
Posted: Thursday, August 16th 2007

Sirius, XM Unveil a la Carte Pricing Plans for Post-Merger

XM and Sirius Satellite Radio have issued a joint press release that details the different options that will be available to subscribers after the merger - always assuming, of course, that the merger is allowed to proceed, reports MediaBuyerPlanner. XM and Sirius will fi  [...]
Posted: Tuesday, July 24th 2007

Sports Illustrated, TAKKLE Deepen Friendly Ties

TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006. TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc. The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi  [...]
Posted: Tuesday, July 24th 2007

Dunkin' Donuts Adds Sweet Spot to Mapquest

Dunkin' Donuts and Mapquest have combined efforts to launch www.myicedcoffee.com, a service that gives driving directions while marking Dunkin' Donuts locations in the area, reports The Boston Globe. Travelers may plan trips and locate Dunkin' Donuts outlets in the 33 states in which it does business. www.myicedcoffee.com will also provide trip-planning advice and i  [...]
Posted: Friday, June 8th 2007

Y! Launches Dynamic Branding Campaign

Yahoo! has launched a million-dollar branding campaign tagged "Be a better...", using multiple properties as a launchpad for creative execution, reports ClickZ. An ad entitled "Be a Better Handyman" ties creative to Yahoo Answers by demonstrating what happens when a man buys a laser level both with and without the use of Answers. (Without it, he buys the wrong laser and vaporizes his wife.) The online  [...]
Posted: Thursday, May 3rd 2007

Future Uncertain for Offline Ad Auctions

With a number of deals each hinting at different outcomes, the future of auction-based offline ad-buying is up for grabs, reports Advertising Age. Clear Channel and Echostar have agreed to use Google's auction system for their radio and cable channels, respectively. On the other hand, numerous financial backers for eBay's trial auction scatter buying system, released in early April, have exited. It may just  [...]
Posted: Tuesday, May 1st 2007

AOL Apes Upfront with 'First Look'

AOL will hold its own version of an upfront presentation Tuesday, reports MediaPost. The "First Look" session will give AOL an opportunity to present its online programming plans to advertisers and media buyers and planners. The online portal will map out its plans for original content and is expected to also highlight mobile, VOD and other new media opportunities. The goal   [...]
Posted: Friday, April 13th 2007

Intel Moves Campaign Online with B2B Effort

The "Multiply" campaign for the Intel Core 2 Duo processor is going online -- and pitching IT pros. Intel is increasing the online spend for the effort by 10-20 percent, with money shifted from its print component. The B2B portion of the campaign was developed by McCann Worldgroup and features cheetahs running at viewers and a "Google Maps"-like landscape of a processor, which users can zoom in on to learn more about the sp  [...]
Posted: Wednesday, January 24th 2007