Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	69	57
» ad pricing	9	117
» ad selling	34	92
» ad targeting	43	83
» ad technologies & vendors	39	87
» advertainment	10	116
» Advertising	2	124
» affiliate marketing	3	123
» agencies & ad departments	14	112
» alternative marketing	20	106
» Asia/Pacific	1	125
» automotive	2	124
» best practices	24	102
» biz buzz	43	83
» branding	25	101
» broadband	7	119
» campaigns & creatives of note	6	120
» case studies	1	125
» co-op marketing & partnerships	16	110
» computers & tech	6	120
» consumer packaged goods	3	123
» CRM	3	123
» cross media	10	116
» demographics	5	121
» direct marketing	14	112
» domain names	17	109
» don't believe the hype	3	123
» e-commerce	23	103
» email marketing	11	115
» entertainment	16	110
» Europe	7	119
» events	6	120
» finance	13	113
» healthcare	2	124
» How-to	5	121
» I-PR & business communications	2	124
» instant messaging marketing	1	125
» intrusive formats	5	121
» Latin America	1	125
» legal, government & regulation	6	120
» loyalty & retention	7	119
» major account moves	7	119
» major brands	35	91
» major players news	44	82
» measurement & analytics	9	117
» media convergence	19	107
» minorities	1	125
» mobile marketing	7	119
» multi-channel marketing	14	112
» new and improved	13	113
» pearls of wisdom	5	121
» people	3	123
» personalization	6	120
» political parties & organizations	1	125
» privacy	1	125
» promotions	1	125
» publishing	39	87
» real estate	1	125
» research & stats	42	84
» rich media	10	116
» search engine marketing	24	102
» signs of doom	5	121
» signs of recovery	4	122
» signs of what's to come	40	86
» small business	11	115
» spam & anti-spam	1	125
» Spanish-speaking	4	122
» syndication & RSS	5	121
» technical innovation	5	121
» telecom	4	122
» text ads	18	108
» tools & software	20	106
» top stories	14	112
» travel	2	124
» user experience	11	115
» viral marketing & social media	8	118
» weblog marketing	10	116
» worst practices	4	122
» Youth	2	124

B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

B2B Ad Pages Slide 30% in 1H09

Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media's Business Information Network. For June, ad pages were down 32.8% from the same month last year. Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion, reports Media Buyer Planner. Americ  [...]
Posted: Friday, August 28th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

B2B Media Revenue Falls; Online Offsets Some Print Losses

Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according to American Business Media's (ABM's) 2009 Media Financial Survey. The new survey, which attempts to accurately measure today  [...]
Posted: Tuesday, May 5th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

FT Deploys Business News Search Engine

The Financial Times has officially launched Newssift, a semantic business news search engine, in beta. Newssift's aim is to "put an angel on the shoulders of the business person," stated CEO Robin Johnson, who asserted the engine would add context and meaning to the business news search engine industry, dominated by the old-school keyword-based algorithm. Queries can be refined across a panoply of search options: Topic, Organization, Place, Person, an  [...]
Posted: Thursday, March 19th 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009

Local Service Seekers Increasingly Favor Search, Mobile Web Queries Rise

A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) -- followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%). These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year's findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%. 30% of local business que  [...]
Posted: Friday, February 20th 2009

Omniture Reveals Personalized Campaign Software

At its annual summit in Salt Lake City, software optimization provider Omniture introduced an application that gives marketers the ability to automatically personalize content or product recommendations offered to website visitors. Average landing page conversion rates for email campaigns ranged from around 5.7-11.3% for free offers, and from 5.7-7.6% for e-commerce campaigns, according to a study   [...]
Posted: Thursday, February 19th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Execs' Top Online Fears: Employee Sabotage, Data Leaks

Users of Apple's iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.   [...]
Posted: Monday, February 9th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

ARF Tackles the Social Media Beast

To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition." "In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to   [...]
Posted: Thursday, January 8th 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008