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QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Most B2B Tech Companies Don't Use RSS Feeds

Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink, writes MarketingCharts.  [...]
Posted: Friday, October 17th 2008

ListManager 10 Takes Aim for Better Email Deliverability

Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability." A recent Harris Interactive survey found that while 58 percent of consumers consider email a good means of maintaining contact with companies, only 77 percent of invited email   [...]
Posted: Tuesday, August 12th 2008

Pontiflex: Size Shouldn't Matter in Cost-Per-Lead

Cost per lead (CPL) advertising -- thought to be more cost-effective than online banner and search -- is now within reach of cash-strapped small businesses and interactive agencies. CPL firm Pontiflex made enhancements to its campaign management platform, which allows marketers and agencies to set up, manage and optimize CPL campaigns via drop-down menus, much like they would run a search campaign. Nine new industry categories were also added: Entert  [...]
Posted: Thursday, July 31st 2008

Clickable Raises $14.5M in Series B

Ad network performance tracker Clickable raised $14.5 in Series B financing. The round was led by Founders Fund and supported by Union Square Ventures and FirstMark Capital. Put on the spot about Clickable's merits, Principal Justin Fishner-Wolfson of Founders Fund said its services "allow users to track and manage campaign performance across multiple ad networks with a comprehensive, easy-to-use dashboard." Fishner-Wolfson shall join Clicka  [...]
Posted: Wednesday, July 30th 2008

Global CRM Market Rose 23% in '07

Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts. SAP was the No. 1 vendor in worldwid  [...]
Posted: Thursday, July 24th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Amazon Fulfillment Service Gets Easier to Use

Amazon is opening an API for its Amazon Fulfillment Web Service, which lets online merchants outsource shipping to fulfillment centers. Before, Fulfillment was a lengthy process full of manual steps, like pre-labeling each box before sending to Amazon, and having to manage inventory through software. With the back-end now op  [...]
Posted: Friday, March 21st 2008

Amazon Launches SimpleDB Database Service

To the delight of companies that can't afford their own database, Amazon is launching SimpleDB, an online service that runs database queries. Amazon said in a statement that the new service will allow companies to store, process, and query data without worrying about "managing schemas, maintaining indexes, tuning performance, or scaling access to their data." Analyst Brand Shimmin   [...]
Posted: Tuesday, December 18th 2007

Postini Debuts Contextual Email Security; New Media May Be Next

Postini, a Google property, has updated its services to include automatic content-based encryption of sensitive emails. Senior Product Manager Adam Swidler of Google also divulged intentions to expand Postini's compliance and security services to blogs, instant messages and wikis,   [...]
Posted: Thursday, November 15th 2007

e-Dialog Debuts Email Relevance Determination Tool

e-Dialog, an email marketing service provider, has launched a tool that the company claims is able to score the relevance of commercial emails, MediaBuyerPlanner reports. The "Relevance Trajectory" defines six factors that determine the relevance of an ema  [...]
Posted: Friday, October 5th 2007

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]
Posted: Wednesday, September 26th 2007

Job Training, with Help from Wiimote, Moves into Second Life

The Nintendo Wii's famed controller, the Wiimote, may have another use besides living room tennis-play or virtual cooking: it could be utilized as a job training simulator for tough tasks, like surgery and applying pesticides, in the virtual space.   [...]
Posted: Thursday, August 2nd 2007

Nielsen Goes Mobile, Acquires Telephia

Yesterday Nielsen reported it agreed to purchase cellphone data firm Telephia, which tracks phone calls, mobile Web surfing, video viewing and other mobile habits, per The New York Times. "We follow content wherever it goes across all platforms, and this is a really significant step forward in measuring content across mobile platforms," said Execu  [...]
Posted: Thursday, June 28th 2007

Study: Indian SMBs Prioritize 'Net Access in '07

BusinessWeek reports that India-based small and mid-sized businesses (SMBs) will spend approximately $1.2 billion on improving Internet access and back-end infrastructure in 2007, per a recent AMI-Partners study. Indians SMBs have stated it is a priority to develop a basic online i  [...]
Posted: Tuesday, June 5th 2007

Reuters Acquires ClearForest

News service Reuters will acquire text analytics firm ClearForest in a move it hopes will improve its search functions, reports CNET. Reuters will use ClearForest's text analysis and tagging functionality to make data more searchable. This is especially meaningful for Reuters' wealth of financial information. ClearForest's cli  [...]
Posted: Tuesday, May 1st 2007