Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	68	28
» ad pricing	13	83
» ad selling	40	56
» ad targeting	42	54
» advertainment	7	89
» Advertising	2	94
» affiliate marketing	1	95
» agencies & ad departments	22	74
» alternative marketing	17	79
» automotive	2	94
» best practices	14	82
» biz buzz	36	60
» branding	15	81
» broadband	5	91
» campaigns & creatives of note	10	86
» co-op marketing & partnerships	14	82
» computers & tech	8	88
» consumer packaged goods	1	95
» CRM	3	93
» cross media	9	87
» demographics	4	92
» direct marketing	9	87
» domain names	2	94
» don't believe the hype	4	92
» e-commerce	19	77
» email marketing	3	93
» entertainment	6	90
» Europe	7	89
» events	2	94
» finance	3	93
» global	2	94
» healthcare	1	95
» How-to	1	95
» intrusive formats	3	93
» legal, government & regulation	3	93
» loyalty & retention	2	94
» major account moves	2	94
» major brands	20	76
» major players news	49	47
» measurement & analytics	14	82
» media convergence	12	84
» minorities	1	95
» mobile marketing	7	89
» multi-channel marketing	7	89
» new and improved	22	74
» online ad market	39	57
» pearls of wisdom	2	94
» people	3	93
» personalization	4	92
» political parties & organizations	1	95
» publishing	28	68
» research & stats	14	82
» rich media	16	80
» search engine marketing	19	77
» signs of doom	1	95
» signs of what's to come	16	80
» small business	11	85
» Spanish-speaking	1	95
» syndication & RSS	2	94
» technical innovation	7	89
» telecom	3	93
» text ads	13	83
» tools & software	30	66
» top stories	15	81
» travel	1	95
» user experience	10	86
» viral marketing & social media	9	87
» weblog marketing	3	93
» women	1	95
» worst practices	4	92

LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

B2B Can Make Use of Location-based Social Services Too

There is no end to the number and type of location-based marketing campaigns and products available—for B2C marketers, that is. B2B companies, though, can also make use of this burgeoning marketing model. Brian Honigman at LunaMetrics offers several tips in a blog post include the basics—such as listing with Foursquare, Facebook Places and SCVNGR (not doing so is a missed opportu  [...]
Posted: Thursday, February 23rd 2012

QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009

Omniture Reveals Personalized Campaign Software

At its annual summit in Salt Lake City, software optimization provider Omniture introduced an application that gives marketers the ability to automatically personalize content or product recommendations offered to website visitors. Average landing page conversion rates for email campaigns ranged from around 5.7-11.3% for free offers, and from 5.7-7.6% for e-commerce campaigns, according to a study   [...]
Posted: Thursday, February 19th 2009

Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008

Spotzer Video Ad Templates: Available to White Directory

Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers. As of today, Spotzer will avail its library of pre-produced videos -- divided by business category -- to ad clients in the White Directory. Advertisers can select videos through their White Directory sales reps, then tailor it to deliver their own selling points. The videos can also be customized to include certain people or situations. The audiovis  [...]
Posted: Monday, October 6th 2008

Mo' Money For Mozilla, Thanks to Extended Google Deal

Mozilla chairperson Mitchell Baker announced its lucrative contract with Google has been extended to 2011. Mozilla is the maker of Firefox, an open source web browser that's captured nearly 16 percent of the US market two years since its inception. (It now serves 20 percent of the market.) While it's no "Explorer  [...]
Posted: Friday, August 29th 2008

Lotame Laps Up $13M in Series B

Lotame, which targets advertising to social media users, has garnered $13 million in a Series B funding round led by Emergence Capital Partners. Other investors included Battery Ventures and Hillcrest Management. The funding will be used for business development and ad technology enhancements. Lotame is based in New York and operated by veterans of Advertising.com, reports AdWeek. Its st  [...]
Posted: Wednesday, August 20th 2008

Pontiflex: Size Shouldn't Matter in Cost-Per-Lead

Cost per lead (CPL) advertising -- thought to be more cost-effective than online banner and search -- is now within reach of cash-strapped small businesses and interactive agencies. CPL firm Pontiflex made enhancements to its campaign management platform, which allows marketers and agencies to set up, manage and optimize CPL campaigns via drop-down menus, much like they would run a search campaign. Nine new industry categories were also added: Entert  [...]
Posted: Thursday, July 31st 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

Google Seeks New Ad Partners Beyond DoubleClick Horizon

Setting aside is pending purchase of DoubleClick, Google is seeking fresh ad technology partnerships to expand its reach beyond internet search advertising, according to Tim Armstrong, Google's president of advertising and commerce in North America. "Outside of [the DoubleClick deal], there are also other opportunities to work in [the advertising and commerce] space with other companie  [...]
Posted: Wednesday, December 5th 2007

Etology Cuts BitTorrent Sites Out of Ad Network

US-based online ad firm Etology has decided to stop serving ads to BitTorrent sites, effective December 1st. According to Ars Technica, the company attributed the decision to "legal implications involved with sponsoring torrent sites." Etology served ads on a number of torrents, including Demonoid, Torrent-Finder, TorrentReactor, TorrentPond, and BTScene. Sites that still serve   [...]
Posted: Friday, November 30th 2007

Call for Entries Open for ad:tech 2008 Awards

ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards. Entries can be made between now and January 11, 2008. Submissions will be taken for the following categories: Interactive Ads Interactive Campaigns Optimization/Search Strategy Websites Submissions can be made ad the   [...]
Posted: Thursday, November 8th 2007

New AdWords Tool Consolidates Multiple Campaign Budgets

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement. AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement. The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS. Child account shells  [...]
Posted: Friday, November 2nd 2007