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Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

LinkedIn Grills Users, Serves Data on Silver B2B Platter

LinkedIn, the social network for white collar professionals, launched LinkedIn Surveys, which enables business-to-business (B2B) marketers to harvest market intelligence from its userbase. Prior to the debut of Surveys, the LinkedIn Research Network formed alliances with six market research firms, including Phoenix Marketing International and OTX, to conduct B2B research within its network. "Users will be offered rewards to share their behavior like cash incentives, donations to a charity   [...]
Posted: Thursday, October 23rd 2008

Spotzer Video Ad Templates: Available to White Directory

Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers. As of today, Spotzer will avail its library of pre-produced videos -- divided by business category -- to ad clients in the White Directory. Advertisers can select videos through their White Directory sales reps, then tailor it to deliver their own selling points. The videos can also be customized to include certain people or situations. The audiovis  [...]
Posted: Monday, October 6th 2008

Top 100 B2B Advertisers Cut Ad Spend 1.9% in '07

The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes. Total B2B ad spending was $12.95 billion last year, down  [...]
Posted: Thursday, September 18th 2008

Marketers' Top 10 Wish List for Agencies of the Future

Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers,   [...]
Posted: Monday, September 8th 2008

Video-Sharing Added to Google Apps Premier

Google has added video-sharing to Google Apps Premier, a suite of online productivity and management tools that directly target Microsoft Office marketshare. To give users a sense of how Google itself uses video internally, the Googleblog -- which released the news -- posted the following video demonstr  [...]
Posted: Wednesday, September 3rd 2008

'Integrated Marketing Media Mix' Study: More Digital + Mainstay Traditional

As marketers integrate their media campaigns, they add email and other digital media in ever-increasing numbers -- though offline media remain vital to integrated campaigns, according to "the Integrated Marketing Media Mix" a report from the Direct Marketing Association (DMA), MarketingCharts reports. Am  [...]
Posted: Thursday, July 17th 2008

More People Use Internet in New Ways, Embrace Web 2.0

Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.   [...]
Posted: Tuesday, July 15th 2008

US Business Elite Embraces Online Media

To meet their information needs, American senior executives have become voracious users of all media channels -- including online video, blogs and podcasts -- according to a study by Ipsos MediaCT, MarketingCharts reports. The Business Elite Stu  [...]
Posted: Wednesday, May 14th 2008

Enterprise Web 2.0 Market to Hit $4.6B in 2013

Enterprise spend on "Web 2.0" technology will surge in the next five years, reaching $764 million in 2008 and at a 43 percent compound annual growth rate. Spend shall approach $4.6 billion globally in 2013, despite a future marked by commoditization, according to Forrester Research, MarketingCharts   [...]
Posted: Wednesday, April 23rd 2008

How To: Understanding - and Leveraging - Your Tech Team

With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly what you want from a team of web developers and designers. But with web 2.0 technologies a growing priority among businesses, interactive marketers must find a way to work well with tech -- and more importantly, coax them into implementing wha  [...]
Posted: Wednesday, April 2nd 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested

Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from "The Power of Personalization" global survey, issued by the CMO Council, MarketingCharts writes.   [...]
Posted: Thursday, March 6th 2008

Yahoo May Scoop Up Video Startup

TechCrunch reports Yahoo may acquire video startup Maven Networks for $150 million. The news has not been formally announced by Yahoo, whose business arm aggregated news of the rumor via paidContent. Yahoo's stock leaped 50 perc  [...]
Posted: Monday, February 4th 2008

Apple Sniffs at Netflix Territory, Taps Fox to Help Scout It

Apple and 20th Century Fox studio have inked an agreement that enables consumers to rent Fox DVDs on iTunes. Once paid for and downloaded, the digital video will be available for a limited period of time, reports the Financial Times. The move places Apple squarely in Netflix territory, but the online DVD rental service is expected to pose little threat against iTunes' mass appea  [...]
Posted: Friday, December 28th 2007

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media,   [...]
Posted: Thursday, November 15th 2007

Mansueto Launches B2B Network for Private Ventures

Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies. Mansueto is the online arm of Fast Company and Inc. magazines. IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves. Special hosted business tools include: A press release newswire Co  [...]
Posted: Thursday, October 25th 2007

IAB Forms Research Advisory Board for Audience Measurement Guidelines

The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site. Toward completion of the guidelines, the IAB has established the Research Advisory Board. The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options.  [...]
Posted: Tuesday, September 18th 2007