Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
How-To: 5 Ways to Increase Email Deliverability
Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces.
So nearly half of the time, e-mail marketers' messages don't get through. But there are ways to increase deliverability, insists George Bilbrey, Return Path's general manag [...]
Posted: Wednesday, August 6th 2008
How-To: 8 Direct Mail Tactics for Building Engagement
One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response.
Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo [...]
Posted: Wednesday, July 9th 2008
How To: Deploying and Managing Effective Online Lead-Gen Campaigns
Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads.
Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for [...]
Posted: Wednesday, April 9th 2008
How To: Understanding - and Leveraging - Your Tech Team
With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly what you want from a team of web developers and designers.
But with web 2.0 technologies a growing priority among businesses, interactive marketers must find a way to work well with tech -- and more importantly, coax them into implementing wha [...]
Posted: Wednesday, April 2nd 2008
How-To: 10 Enterprise Blogging Trends for 2008
How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals.
How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company.
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
The tips follow thus:
ROI based on Search Engine Optimizati [...]
Posted: Wednesday, February 20th 2008
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