Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	25	29
» ad pricing	2	52
» ad selling	8	46
» ad targeting	9	45
» ad technologies & vendors	17	37
» advertainment	7	47
» Advertising	1	53
» affiliate marketing	3	51
» agencies & ad departments	7	47
» automotive	1	53
» best practices	14	40
» biz buzz	10	44
» branding	8	46
» broadband	1	53
» campaigns & creatives of note	7	47
» co-op marketing & partnerships	5	49
» computers & tech	5	49
» CRM	2	52
» cross media	6	48
» demographics	3	51
» direct marketing	10	44
» domain names	4	50
» e-commerce	10	44
» email marketing	5	49
» entertainment	5	49
» Europe	6	48
» events	5	49
» finance	2	52
» healthcare	1	53
» How-to	1	53
» I-PR & business communications	6	48
» instant messaging marketing	1	53
» loyalty & retention	3	51
» major account moves	1	53
» major brands	10	44
» major players news	15	39
» measurement & analytics	5	49
» media convergence	9	45
» multi-channel marketing	7	47
» new and improved	6	48
» online ad market	20	34
» pearls of wisdom	4	50
» people	1	53
» personalization	2	52
» political parties & organizations	1	53
» promotions	3	51
» publishing	16	38
» research & stats	9	45
» rich media	9	45
» search engine marketing	8	46
» signs of what's to come	18	36
» small business	6	48
» syndication & RSS	4	50
» technical innovation	1	53
» text ads	5	49
» tools & software	12	42
» top stories	6	48
» user experience	11	43
» viral marketing & social media	6	48
» weblog marketing	11	43
» worst practices	1	53

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

ARF Tackles the Social Media Beast

To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition." "In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to   [...]
Posted: Thursday, January 8th 2009

IAB Seeks Feedback on Audience Reach Measurement Guidelines

The Interactive Advertising Bureau (IAB) released a working draft of its Audience Reach Measurement Guidelines yesterday. Meant to provide uniform standards for measuring online audiences, the document is now open for comment. Topics covered include possible frameworks under which online properties can be audited, as well as specific definitions for audience reach, unique users, cookies, visits and time spent. The guidelines were formula  [...]
Posted: Tuesday, December 9th 2008

LinkedIn Debuts Search Suggestions, Customized Queries

The 31 million business professionals registered on LinkedIn now have access to upgraded search features. New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t  [...]
Posted: Friday, November 28th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

LinkedIn Grills Users, Serves Data on Silver B2B Platter

LinkedIn, the social network for white collar professionals, launched LinkedIn Surveys, which enables business-to-business (B2B) marketers to harvest market intelligence from its userbase. Prior to the debut of Surveys, the LinkedIn Research Network formed alliances with six market research firms, including Phoenix Marketing International and OTX, to conduct B2B research within its network. "Users will be offered rewards to share their behavior like cash incentives, donations to a charity   [...]
Posted: Thursday, October 23rd 2008

Spotzer Video Ad Templates: Available to White Directory

Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers. As of today, Spotzer will avail its library of pre-produced videos -- divided by business category -- to ad clients in the White Directory. Advertisers can select videos through their White Directory sales reps, then tailor it to deliver their own selling points. The videos can also be customized to include certain people or situations. The audiovis  [...]
Posted: Monday, October 6th 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

How-To: 15 Tips for Effective Web Design

Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site stand out: 1. Use a consistent color scheme. The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors  [...]
Posted: Wednesday, August 13th 2008

Modernista Dismantles Site, Trusts the 'Net to Share Its Ethos

Boston agency Modernista took the phrase "less is more" to heart when updating its website. The agency's new online destination is "siteless" and dependent entirely on public resources, navigable by a menu bar in the top right corner of the screen. When users "Google" the agency and click on Modernista, they are brought to the same results page -- with an added nav bar. Clicking on "About" brings you to either Modernista's Wikipedia entry or Facebook page. The agency's past work appears on  [...]
Posted: Wednesday, March 19th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

Call for Entries Open for ad:tech 2008 Awards

ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards. Entries can be made between now and January 11, 2008. Submissions will be taken for the following categories: Interactive Ads Interactive Campaigns Optimization/Search Strategy Websites Submissions can be made ad the   [...]
Posted: Thursday, November 8th 2007

Big App Acquisition Turns Facebook into 'Real Platform'

Think an app on its own can't be worth $3 million? Apparently the "Where I've Been" application, featured on Facebook, is. A correction has been made to this story. Since the release of this story, managing member Michael Dalesandro of Where I've Been has written the following notice to The Editor: "There have been some rumors in the market that we have sold our business. These rumors are not true. Our future development plans, combined with our robust   [...]
Posted: Friday, August 17th 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007

Internet Book for Cause Marketers Liberates Contents Online

The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com. The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others. Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.   [...]
Posted: Tuesday, August 7th 2007

B2B Marketers Prefer Blogs, RSS, Podcasts among Web 2.0 Tools

Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are increasingly becoming standard means of communicating with customers, prospects and partners, according to "The B2B Web 2.0 Tools Report" issued by Direct Impact Marketing and Buzz Marketing for Technology blog,   [...]
Posted: Friday, July 27th 2007

Cable Networks Adopt KickApps for Insta-Social-Network

Major media companies are rolling out social features of their own, thanks to KickApps and Akamai. BET Networks, Scripps, HBO-Cinemax and VIBE Magazine adopted the social media capabilities that will allow them to rapidly deploy features like user-generated content, social networking, editorial video, syndication of content using Widgets, and media and community management capabi  [...]
Posted: Wednesday, July 25th 2007

Biz Professionals into Online Social Networking

Some 65 percent of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.   [...]
Posted: Monday, June 4th 2007