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B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

B2B Media Revenue Falls; Online Offsets Some Print Losses

Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according to American Business Media's (ABM's) 2009 Media Financial Survey. The new survey, which attempts to accurately measure today  [...]
Posted: Tuesday, May 5th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

IAB Seeks Feedback on Audience Reach Measurement Guidelines

The Interactive Advertising Bureau (IAB) released a working draft of its Audience Reach Measurement Guidelines yesterday. Meant to provide uniform standards for measuring online audiences, the document is now open for comment. Topics covered include possible frameworks under which online properties can be audited, as well as specific definitions for audience reach, unique users, cookies, visits and time spent. The guidelines were formula  [...]
Posted: Tuesday, December 9th 2008

LinkedIn Debuts Search Suggestions, Customized Queries

The 31 million business professionals registered on LinkedIn now have access to upgraded search features. New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t  [...]
Posted: Friday, November 28th 2008

Industrial Marketing Budgets Grow, Head to 'Net

Marketers at industrial companies spent a greater portion of their budget online in 2008 than last year. And despite the economic downturn, 38% expect to spend a larger amount this year on marketing as they continue to migrate dollars to online tactics, according to a survey by GlobalSpec, writes MarketingCharts. The survey fou  [...]
Posted: Monday, November 24th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv  [...]
Posted: Friday, October 24th 2008

Nielsen Reorg: Adweek, Brandweek, Mediaweek Consolidate

Nielsen Business Media has begun a planned reorganization of editorial properties. To begin with, content development and distribution for print/online publications Adweek, Brandweek and Mediaweek will be combined. According to FOLIO, the chief editors of each respective publication will remain on b  [...]
Posted: Wednesday, October 22nd 2008

BlueKai Auctions Anonymous Online Shopper Data

A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today. BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities. "Intent data" on BlueKai's market includes search queries for aut  [...]
Posted: Monday, September 15th 2008

Marketers' Top 10 Wish List for Agencies of the Future

Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers,   [...]
Posted: Monday, September 8th 2008

B2B International Marketing Budgets Swell

More than half of B2B marketers surveyed plan to increase international marketing budgets but are confronting attendant challenges, like language barriers, an exclusive B2B survey found, writes MarketingCharts. Among marketers anticipating increases this year in non-US marketin  [...]
Posted: Wednesday, August 27th 2008