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Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Omniture Reveals Personalized Campaign Software

At its annual summit in Salt Lake City, software optimization provider Omniture introduced an application that gives marketers the ability to automatically personalize content or product recommendations offered to website visitors. Average landing page conversion rates for email campaigns ranged from around 5.7-11.3% for free offers, and from 5.7-7.6% for e-commerce campaigns, according to a study   [...]
Posted: Thursday, February 19th 2009

Dow Launches 'Sales Triggers' App for iPhone

The Dow Jones has launched Sales Triggers, an app for the iPhone and iPod touch. Sales Triggers provides to-the-minute data about select business changes -- including management moves, mergers and investments -- in a given sector. It can be purchased in the business category of Apple's App Store. This week the Wall Street Journal -- which, like the Dow, is owned by News Corp. --   [...]
Posted: Tuesday, December 16th 2008

Penton Media's Chief Marketer Network Goes Live

Penton Media launched the Chief Marketer Network, a site that curates content from its existing marketing sites, including Direct, Promo, Multichannel Merchant and Chief Marketer. All titles will remain independent. Leslie Bacon shall serve as group publisher of the network. And all editors of the other sites will contribute to The Big Fat Marketing Blog, a network-wide effort,   [...]
Posted: Monday, December 15th 2008

Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv  [...]
Posted: Friday, October 24th 2008

Nielsen Reorg: Adweek, Brandweek, Mediaweek Consolidate

Nielsen Business Media has begun a planned reorganization of editorial properties. To begin with, content development and distribution for print/online publications Adweek, Brandweek and Mediaweek will be combined. According to FOLIO, the chief editors of each respective publication will remain on b  [...]
Posted: Wednesday, October 22nd 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

Mo' Money For Mozilla, Thanks to Extended Google Deal

Mozilla chairperson Mitchell Baker announced its lucrative contract with Google has been extended to 2011. Mozilla is the maker of Firefox, an open source web browser that's captured nearly 16 percent of the US market two years since its inception. (It now serves 20 percent of the market.) While it's no "Explorer  [...]
Posted: Friday, August 29th 2008

Forrester Takes Jupiter for $23M

Marketing research company Forrester Research announced the $23 million acquisition of its smaller rival JupiterResearch and its parent company JUPR Holdings. CEO and Chairman George Colony gave the "heads up" on the acquisition from an open letter. After wishing everyone a "relaxed but productive" summer  [...]
Posted: Friday, August 1st 2008

US Business Elite Embraces Online Media

To meet their information needs, American senior executives have become voracious users of all media channels -- including online video, blogs and podcasts -- according to a study by Ipsos MediaCT, MarketingCharts reports. The Business Elite Stu  [...]
Posted: Wednesday, May 14th 2008

Media, Information Industries M&A Value Up 5% in Q1

Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a turbulent economic environment: 202 transactions totaled $13.4 billion across the 11 sectors tracked by The Jordan, Edmiston Group, Inc. (JEGI), MarketingCharts reports. In total, deal value was u  [...]
Posted: Thursday, April 3rd 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Google Launches Portal for Nonprofits

Following YouTube's non-profit program, which launched last September, Google has opened a dedicated portal of services for non-profits. Google for Non-Profits is promoted as "a one-stop shop for tools to help advance your organization's mission in a smart, cost-efficient way." The site includes  [...]
Posted: Wednesday, March 19th 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008

Yahoo May Scoop Up Video Startup

TechCrunch reports Yahoo may acquire video startup Maven Networks for $150 million. The news has not been formally announced by Yahoo, whose business arm aggregated news of the rumor via paidContent. Yahoo's stock leaped 50 perc  [...]
Posted: Monday, February 4th 2008

Microsoft Targets VMware with Virtualization Plans

Observing the success Palo Alto's VMware has had with virtualization, Microsoft unveiled a suite of business services that separate applications from operating systems, ultimately reducing the number of servers businesses need to use. "Virtualization" makes it possible to harness the capabilities of multiple computers or servers from a single source. One popular virtualization solution is Parallels, which enables Mac users  [...]
Posted: Friday, January 25th 2008

'07 Media M&A Hits Record High, Deals Total $110B

Led by the online media and marketing services sectors, M&A for the media and information industries reached record highs in 2007: 838 transactions and nearly $110 billion in value for the year, up 32 percent and 79 percent respectively over 2006 levels, according to the Jordan, Edmiston Group, Inc. (JEGI), writes MarketingCharts. Acc  [...]
Posted: Tuesday, January 8th 2008