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26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

B2B International Marketing Budgets Swell

More than half of B2B marketers surveyed plan to increase international marketing budgets but are confronting attendant challenges, like language barriers, an exclusive B2B survey found, writes MarketingCharts. Among marketers anticipating increases this year in non-US marketin  [...]
Posted: Wednesday, August 27th 2008

ListManager 10 Takes Aim for Better Email Deliverability

Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability." A recent Harris Interactive survey found that while 58 percent of consumers consider email a good means of maintaining contact with companies, only 77 percent of invited email   [...]
Posted: Tuesday, August 12th 2008

Direct Mail is Marketers' Primary Promotions Channel

90 percent of marketers, agencies, and other suppliers of direct marketing services use non-catalog direct mail. And nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA) - MarketingCharts report  [...]
Posted: Tuesday, August 12th 2008

'Integrated Marketing Media Mix' Study: More Digital + Mainstay Traditional

As marketers integrate their media campaigns, they add email and other digital media in ever-increasing numbers -- though offline media remain vital to integrated campaigns, according to "the Integrated Marketing Media Mix" a report from the Direct Marketing Association (DMA), MarketingCharts reports. Am  [...]
Posted: Thursday, July 17th 2008

How-To: 8 Direct Mail Tactics for Building Engagement

One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo  [...]
Posted: Wednesday, July 9th 2008

Media Buyers Bearish on Ad Spend as Salespeople Work Harder

Advertisers and agency media buyers are increasingly pessimistic about spending across all major media, according to Advertiser Perceptions' Media Economy Report, a survey of media-buying executives, reports AdAge - writes MarketingCharts.   [...]
Posted: Wednesday, July 9th 2008

Legal Newsletters Dominate Newsletter Categories in 2008

With 1,211 titles, up from 1,125 in 2007, the Legal category has more newsletters than any other in 2008, according to the newly released 2008 edition of the Oxbridge Directory of Newsletters, which lists 15,185 US and Canadian newsletters, reports MarketingCharts. Online newsletters also continue to increase in number  [...]
Posted: Wednesday, June 25th 2008

In Pricing, Brand Equity Makes a Difference

Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) -- and more likely to get higher fees, according to a RainToday.com survey, MarketingCharts writes. Brand and value are paramount  [...]
Posted: Thursday, June 12th 2008

DMA: Softness in Direct Marketing Revenue in Q1

After 18 consecutive quarters of positive results, the direct marketing community -- direct marketers, agencies, and suppliers -- experienced a revenue dip in the first quarter of 2008, according to the Quarterly Business Review (QBR) by the Direct Marketing Association (  [...]
Posted: Tuesday, June 10th 2008

Unifying Sales, Marketing Remains a Challenge Among Companies

Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study by the CMO Council, writes MarketingCharts.   [...]
Posted: Monday, June 9th 2008

Frustrated Air Travelers Avoid 41 Million Trips, Economy Takes $26.5 Billion Hit

Frustration among air travelers has driven them to avoid about 41 million trips over the past 12 months, costing the US economy over $26 billion, according to a Travel Industry Association (TIA) survey (via MarketingCharts). Moreover, air travel  [...]
Posted: Monday, June 2nd 2008

Marketers to Increase Lead-Gen Budgets in Second Half of '08

Nearly half (45.4 percent) of B2B marketers plan to increase spend on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead Management Association, writes MarketingCharts. Just 10.3 percent of market  [...]
Posted: Friday, May 30th 2008

100 Most Influential Technology Vendors of 2008 Named

The top 3 technology vendors among software, hardware, and service providers are Microsoft, Oracle and SAP, reports the Aberdeen Group's Annual State of the Market Report, which for the first time includes a list of Top 100 firms, writes MarketingCharts. Technology vendors that are household names --  [...]
Posted: Wednesday, May 14th 2008

Marketing Execs: Agency Use Unaffected by Economic Climate - for Now

77 percent of marketing executives say the slowing economy has moderately or greatly affected business in the past six months, but most say agency use has not changed. Not yet, anyway, warns a Reardon Smith Whittaker study (via AdWeek),   [...]
Posted: Thursday, May 1st 2008

Google Beats Coca-Cola, GE, Microsoft for Top Brand Honors

Google again topped the annual BrandZ Ranking, issued by Millward Brown's Optimor. The firm identified (pdf) the world's most powerful brands as measured by their dollar value. Google's brand is valued at $86.1 billion, up 30 percent from last year, Marketi  [...]
Posted: Wednesday, April 23rd 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M  [...]
Posted: Monday, April 7th 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008