Home > Categories > b2b[x] AND top stories[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 35 | 29 |
| » ad pricing | 13 | 51 |
| » ad selling | 23 | 41 |
| » ad targeting | 19 | 45 |
| » ad technologies & vendors | 15 | 49 |
| » advertainment | 1 | 63 |
| » agencies & ad departments | 9 | 55 |
| » alternative marketing | 6 | 58 |
| » automotive | 2 | 62 |
| » best practices | 10 | 54 |
| » biz buzz | 19 | 45 |
| » branding | 3 | 61 |
| » campaigns & creatives of note | 3 | 61 |
| » case studies | 1 | 63 |
| » co-op marketing & partnerships | 3 | 61 |
| » computers & tech | 5 | 59 |
| » consumer packaged goods | 1 | 63 |
| » cross media | 5 | 59 |
| » demographics | 3 | 61 |
| » direct marketing | 14 | 50 |
| » e-commerce | 14 | 50 |
| » email marketing | 14 | 50 |
| » Europe | 3 | 61 |
| » events | 3 | 61 |
| » finance | 1 | 63 |
| » global | 2 | 62 |
| » intrusive formats | 1 | 63 |
| » major account moves | 1 | 63 |
| » major brands | 5 | 59 |
| » major players news | 28 | 36 |
| » measurement & analytics | 11 | 53 |
| » media convergence | 8 | 56 |
| » multi-channel marketing | 3 | 61 |
| » new and improved | 11 | 53 |
| » online ad market | 14 | 50 |
| » pearls of wisdom | 1 | 63 |
| » promotions | 2 | 62 |
| » publishing | 35 | 29 |
| » research & stats | 22 | 42 |
| » rich media | 2 | 62 |
| » search engine marketing | 14 | 50 |
| » signs of doom | 2 | 62 |
| » signs of recovery | 3 | 61 |
| » signs of what's to come | 18 | 46 |
| » small business | 6 | 58 |
| » spam & anti-spam | 2 | 62 |
| » syndication & RSS | 2 | 62 |
| » technical innovation | 1 | 63 |
| » telecom | 2 | 62 |
| » text ads | 6 | 58 |
| » tools & software | 11 | 53 |
| » travel | 1 | 63 |
| » user experience | 3 | 61 |
| » viral marketing & social media | 1 | 63 |
| » weblog marketing | 6 | 58 |
Consortium Makes Bid for VNU
Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t [...]
Posted: Tuesday, January 17th 2006
'eBiz for Media Lab' for Electronic Media Buying Launched
The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel [...]
Posted: Tuesday, January 17th 2006
Circ Auditor Gives Nod to Standalone Digital Pubs
Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital [...]
Posted: Tuesday, January 10th 2006
2005 Media M&A Deal Activity, Value at Five-Year High
Click to enlarge
M&A activity for the media and information industries soared in 2005, surpas [...]
Posted: Wednesday, January 4th 2006
Klipmart Launches In-Stream Offering for Agencies
Online video services provider Klipmart is rolling out an in-stream video ad offering called Universal In Stream, which is intended for agencies and consolidates media placement and reporting, writes ClickZ. "We're reducing the time to market for what right now is a really complicated process," Chris Young, Klipmart's CEO [...]
Posted: Tuesday, December 20th 2005
Media Shops Help Design Channel-Planning Tool
Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost ( [...]
Posted: Thursday, December 15th 2005
Yahoo Offers Movable Type for Small Businesses
Yahoo Web Hosting has begun to offer Six Apart's Movable Type blogging software to small businesses and independent professionals seeking to maintain high-traffic blogs on a scalable, reliable platform, Yahoo announced yesterday. Six Apart has optimized Movable Type specifically for Yahoo's hosting environment to significantly increase speed and performance.
Yahoo will in effect become the preferred supplier of Movable Type for small busin [...]
Posted: Tuesday, December 13th 2005
Direct Marketing M&As Up 66 Percent
Direct marketing industry mergers and acquisitions totaled 351 transactions in the first nine months of 2005, for a total of $38.5 billion, according to investment banker Petsky Prunier, reports BtoB Online ( [...]
Posted: Monday, December 12th 2005
SourceTool.com B2B Directory Launched
Privately owned and funded TradeComet, formed by former executives from B2B search directory ThomasB2B.com, have launched a new supplier directory at SourceTool.com, which contains 12.5 million unique business terms related to products and services from approximately half a million companies, [...]
Posted: Thursday, December 8th 2005
Local Online Media Buying Service Launched
Chicago-based media services firm Integrent yesterday announced the launch of a local buying service called Centro, hoping to tap into the increasing opportunities for online local media spending by national clients. The service aims to assist agencies that have been wary of entering the local mark [...]
Posted: Tuesday, November 29th 2005
Bronto Publishes Email Marketing Stats by Industry
Stats - click to enlarge
Email marketing software firm Bronto today announced the launch of an [...]
Posted: Tuesday, November 29th 2005
Google Analytics Succumbs to High Demand
Click to enlargeGoogle has temporarily shut down Google Analytics (forme [...]
Posted: Tuesday, November 22nd 2005
Study Gauges Affect of Search on B2B Buying Guide Ads
The advertising landscape is not only in flux but has already been permanently altered as a result of search engines' use of pay-for-performance (PFP) advertising, according to a just-released study from InfoCommerce Group titled "Online Buying Guides: Making Sense of What's Happening Now." The study found that advertisers are not ex [...]
Posted: Friday, November 18th 2005
Most B2B Readers Don't Open Emails
Recipients of business-to-business emails rarely open their messages - they use a preview pane - and don't download images in emails, according to a new survey by email technology firm EmailLabs, which reports that 69 percent of B2B email newsletter subscribers frequently or always use a small preview pane, 49 percent look only at the first few lines of the preview pane to decide whether to continue reading the message; and 19 percent delete the email if insufficient information is displayed in [...]
Posted: Thursday, November 17th 2005
Best Practices for Opt-in Email to Be Developed
As third-party email list response has begun to rise, a group of online marketing executives has formed a trade organization - Online Lead Generation Association, Inc. - to develop best practices for gathering the names on opt-in email lists that are sold to third parties, [...]
Posted: Wednesday, November 16th 2005
Yahoo Syndicates Gawker Blogs
Yahoo is expected to announce that it has signed a deal with Gawker Media to host content from Nick Denton's Weblogs, carrying up to seven posts a day each of five blogs - Gawker, Wonkette, Gizmodo, Defamer and Lifehacker - writes ClickZ. Terms were not disclosed. Blog distribution deals are becoming common, emerging as a model for blog publishers to work with big media. Yahoo has a similar arrangement with the Huffington Post. Gawker [...]
Posted: Wednesday, November 16th 2005
Windows Desktop Search Now Open for Business
Microsoft is scheduled to announce today (at IT Forum in Barcelona) a business version of its Windows Desktop Search (released in May), writes CNET. The enterprise version integrates search abilities into the Windows operating system and Micr [...]
Posted: Tuesday, November 15th 2005
Google Offers Free Web Analytics to Advertisers
Click to enlarge
Google is today releasing the latest version of its Urchin hosted analytics service - now dubbed [...]
Posted: Monday, November 14th 2005
Backpage.com Classifieds May Help Newspapers
Newspapers, searching for alternative business models in the face of classifieds competition from the likes of Craigslist, are turning to New Times's free classified service, Backpage.com, MediaPost [...]
Posted: Monday, November 14th 2005
Amazon to Bow Co-Branded SideStep Travel Store
Amazon.com visitors will, early next year, be able to use SideStep's travel search engine to search more than 100 sites for airline travel, car rental and hotel deals from the likes of JetBlue, Hyatt, Thrifty Car Rental and American Airlines as well as online travel agencies and consolidators, reports DM News. [...]
Posted: Friday, November 11th 2005