Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	35	21
» ad pricing	3	53
» ad selling	12	44
» ad targeting	22	34
» ad technologies & vendors	15	41
» advertainment	10	46
» affiliate marketing	1	55
» agencies & ad departments	14	42
» alternative marketing	8	48
» automotive	1	55
» best practices	14	42
» biz buzz	22	34
» broadband	3	53
» campaigns & creatives of note	12	44
» co-op marketing & partnerships	5	51
» computers & tech	6	50
» consumer packaged goods	1	55
» cross media	8	48
» demographics	7	49
» direct marketing	15	41
» domain names	5	51
» don't believe the hype	2	54
» e-commerce	9	47
» email marketing	4	52
» entertainment	9	47
» Europe	4	52
» events	2	54
» finance	4	52
» global	1	55
» How-to	2	54
» I-PR & business communications	3	53
» intrusive formats	1	55
» legal, government & regulation	2	54
» loyalty & retention	1	55
» major account moves	7	49
» major brands	21	35
» major players news	19	37
» measurement & analytics	4	52
» media convergence	8	48
» mobile marketing	3	53
» multi-channel marketing	7	49
» new and improved	6	50
» online ad market	25	31
» pearls of wisdom	2	54
» people	1	55
» promotions	1	55
» publishing	13	43
» research & stats	15	41
» rich media	7	49
» search engine marketing	3	53
» signs of what's to come	12	44
» small business	6	50
» Spanish-speaking	1	55
» syndication & RSS	2	54
» technical innovation	2	54
» telecom	3	53
» text ads	5	51
» tools & software	7	49
» top stories	3	53
» travel	1	55
» user experience	8	48
» viral marketing & social media	6	50
» weblog marketing	3	53
» worst practices	2	54
» Youth	4	52

B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

Dow Launches 'Sales Triggers' App for iPhone

The Dow Jones has launched Sales Triggers, an app for the iPhone and iPod touch. Sales Triggers provides to-the-minute data about select business changes -- including management moves, mergers and investments -- in a given sector. It can be purchased in the business category of Apple's App Store. This week the Wall Street Journal -- which, like the Dow, is owned by News Corp. --   [...]
Posted: Tuesday, December 16th 2008

Penton Media's Chief Marketer Network Goes Live

Penton Media launched the Chief Marketer Network, a site that curates content from its existing marketing sites, including Direct, Promo, Multichannel Merchant and Chief Marketer. All titles will remain independent. Leslie Bacon shall serve as group publisher of the network. And all editors of the other sites will contribute to The Big Fat Marketing Blog, a network-wide effort,   [...]
Posted: Monday, December 15th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

Spotzer Video Ad Templates: Available to White Directory

Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers. As of today, Spotzer will avail its library of pre-produced videos -- divided by business category -- to ad clients in the White Directory. Advertisers can select videos through their White Directory sales reps, then tailor it to deliver their own selling points. The videos can also be customized to include certain people or situations. The audiovis  [...]
Posted: Monday, October 6th 2008

How-To: 8 Direct Mail Tactics for Building Engagement

One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo  [...]
Posted: Wednesday, July 9th 2008

In Pricing, Brand Equity Makes a Difference

Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) -- and more likely to get higher fees, according to a RainToday.com survey, MarketingCharts writes. Brand and value are paramount  [...]
Posted: Thursday, June 12th 2008

Google Beats Coca-Cola, GE, Microsoft for Top Brand Honors

Google again topped the annual BrandZ Ranking, issued by Millward Brown's Optimor. The firm identified (pdf) the world's most powerful brands as measured by their dollar value. Google's brand is valued at $86.1 billion, up 30 percent from last year, Marketi  [...]
Posted: Wednesday, April 23rd 2008

How-To: 10 Enterprise Blogging Trends for 2008

How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals. How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company. Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. The tips follow thus: ROI based on Search Engine Optimizati  [...]
Posted: Wednesday, February 20th 2008

Yahoo May Scoop Up Video Startup

TechCrunch reports Yahoo may acquire video startup Maven Networks for $150 million. The news has not been formally announced by Yahoo, whose business arm aggregated news of the rumor via paidContent. Yahoo's stock leaped 50 perc  [...]
Posted: Monday, February 4th 2008

2008 B2B Marketing Forecast: Rise in Budgets and Online Spending (Updated)

Most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79 percent plan to increase their online marketing budgets, according to BtoB magazine's 2008 Marketing Priorities and Plans study, writes MarketingCharts.   [...]
Posted: Friday, January 4th 2008

Word-of-Mouth Marketing Spending to Top $1B in '07

Word-of-mouth (WOM) marketing spend increased 35.9 percent in 2006 to $981 million (from 2005's $722 million). It is expected to top $1 billion by a good deal in 2007, making it one of the fastest-growing alternative media segments, according to PQ Media's Word-of-Mouth Marketing Forecast 2006-2011, sister site MarketingChart  [...]
Posted: Monday, November 19th 2007

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media,   [...]
Posted: Thursday, November 15th 2007

Quick to the Draw, Holland Mark Buys TPG

A mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston. In the late '90s, Holland Mark was numbered among the largest independent agencies east of Texas. TPG will be rebranded Holland Mark Studios and feature in Holland Mark's portfolio, but will otherwise maintain existing clientèle independent of the parent company. Holland Mark's   [...]
Posted: Thursday, November 15th 2007

Mansueto Launches B2B Network for Private Ventures

Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies. Mansueto is the online arm of Fast Company and Inc. magazines. IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves. Special hosted business tools include: A press release newswire Co  [...]
Posted: Thursday, October 25th 2007

ExpressJet Visits ATTIK for Creative Brand-Refurbishing

VP Trish Winebrenner of ExpressJet's marketing department has announced that ATTIK will be serving as the company's creative agency of record. ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business - particularly in business-class - the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service   [...]
Posted: Tuesday, September 25th 2007