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BlueKai Auctions Anonymous Online Shopper Data

A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today. BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities. "Intent data" on BlueKai's market includes search queries for aut  [...]
Posted: Monday, September 15th 2008

Demandbase Raises $8M, Launches Streaming Lead-Gen App

Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated. Demandbase will use the funding to expand its offerings, which seek to carve a contemporary niche for lead generation practices. Two new services will also be announced today: Demandbase Stream, a downloadable web app that enables marketers t  [...]
Posted: Monday, August 25th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

New AdWords Tool Consolidates Multiple Campaign Budgets

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement. AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement. The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS. Child account shells  [...]
Posted: Friday, November 2nd 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007

Internet Book for Cause Marketers Liberates Contents Online

The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com. The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others. Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.   [...]
Posted: Tuesday, August 7th 2007

Sports Illustrated, TAKKLE Deepen Friendly Ties

TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006. TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc. The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi  [...]
Posted: Tuesday, July 24th 2007

Think Partnership Acquires Litmus Media

Think Partnership has acquired Litmus Media and will incorporate the latter's pay-per-click search ad network, click-fraud prevention and shopping-cart abandonment prevention tools into its various interactive advertising companies - including the Kowabunga and Primary Ads affiliate networks and its MarketSmart Interactive paid search agency - ClickZ re  [...]
Posted: Friday, April 7th 2006