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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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IAB Forms Research Advisory Board for Audience Measurement Guidelines
The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site.
Toward completion of the guidelines, the IAB has established the Research Advisory Board.
The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options. [...]
Posted: Tuesday, September 18th 2007
Interactive Marketing Association Launches in Austin
For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX.
The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal.
The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an [...]
Posted: Thursday, August 16th 2007
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