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B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

B2B Media Revenue Falls; Online Offsets Some Print Losses

Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according to American Business Media's (ABM's) 2009 Media Financial Survey. The new survey, which attempts to accurately measure today  [...]
Posted: Tuesday, May 5th 2009

Local Service Seekers Increasingly Favor Search, Mobile Web Queries Rise

A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) -- followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%). These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year's findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%. 30% of local business que  [...]
Posted: Friday, February 20th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Execs' Top Online Fears: Employee Sabotage, Data Leaks

Users of Apple's iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.   [...]
Posted: Monday, February 9th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

Two-Thirds of Small Businesses Go it Alone for Marketing

Over half of small business owners say generating new customers is a challenge, yet nearly two-thirds do not use outside support for marketing assistance, according to a survey of US small businesses from the Yellow Pages Association (YPA). The recently released "Small Business Marketing Poll," was conducted by resear  [...]
Posted: Friday, December 26th 2008

Fitch Touts Grim '09 Outlook for Media, Entertainment

Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all major ad categories, and an increase in ad inventory, according to a forecast from Fitch Ratings, MarketingCharts   [...]
Posted: Friday, December 12th 2008

Half of Businesses Won't Meet Q4 Targets

Over half of corporate employees in the US say company sales will be less than expected in 4Q08, pointing to evidence that the current recession is deeper and more painful than '01's recession. These sentiments were mined from findings provided by ChangeWave Research (via MarketingCharts). The survey found alarmingly low  [...]
Posted: Wednesday, December 10th 2008

Industrial Marketing Budgets Grow, Head to 'Net

Marketers at industrial companies spent a greater portion of their budget online in 2008 than last year. And despite the economic downturn, 38% expect to spend a larger amount this year on marketing as they continue to migrate dollars to online tactics, according to a survey by GlobalSpec, writes MarketingCharts. The survey fou  [...]
Posted: Monday, November 24th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

85% Used Print Directory in Past Year; Yellow Pages Hold Steady

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a directory, according to a study by Knowledge Networks on behalf of the Association of Directory Publishers (ADP), reports MarketingCharts.   [...]
Posted: Friday, October 24th 2008

Search Engines, Yellow Pages: Go-To Sources for Local Info

Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore,   [...]
Posted: Wednesday, October 22nd 2008

Most B2B Tech Companies Don't Use RSS Feeds

Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink, writes MarketingCharts.  [...]
Posted: Friday, October 17th 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Top 100 B2B Advertisers Cut Ad Spend 1.9% in '07

The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes. Total B2B ad spending was $12.95 billion last year, down  [...]
Posted: Thursday, September 18th 2008

Marketers' Top 10 Wish List for Agencies of the Future

Greater knowledge of the digital space is at the top of marketers' list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers,   [...]
Posted: Monday, September 8th 2008