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B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

85% Used Print Directory in Past Year; Yellow Pages Hold Steady

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a directory, according to a study by Knowledge Networks on behalf of the Association of Directory Publishers (ADP), reports MarketingCharts.   [...]
Posted: Friday, October 24th 2008

Search Engines, Yellow Pages: Go-To Sources for Local Info

Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore,   [...]
Posted: Wednesday, October 22nd 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

PhotoShelter Shutters Indie Photographer Marketplace

PhotoShelter announced plans to shut down The PhotoShelter Collection, a stock photography marketplace geared toward casual photographers. The premise of the Collection, which launched last year, was to give ordinary people an opportunity to license and monetize their personal photos. As a result, stock photo buyers could access   [...]
Posted: Thursday, September 11th 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

Media, Information Industries M&A Value Up 5% in Q1

Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a turbulent economic environment: 202 transactions totaled $13.4 billion across the 11 sectors tracked by The Jordan, Edmiston Group, Inc. (JEGI), MarketingCharts reports. In total, deal value was u  [...]
Posted: Thursday, April 3rd 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008

Quick to the Draw, Holland Mark Buys TPG

A mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston. In the late '90s, Holland Mark was numbered among the largest independent agencies east of Texas. TPG will be rebranded Holland Mark Studios and feature in Holland Mark's portfolio, but will otherwise maintain existing clientèle independent of the parent company. Holland Mark's   [...]
Posted: Thursday, November 15th 2007

Mansueto Launches B2B Network for Private Ventures

Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies. Mansueto is the online arm of Fast Company and Inc. magazines. IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves. Special hosted business tools include: A press release newswire Co  [...]
Posted: Thursday, October 25th 2007

ExpressJet Visits ATTIK for Creative Brand-Refurbishing

VP Trish Winebrenner of ExpressJet's marketing department has announced that ATTIK will be serving as the company's creative agency of record. ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business - particularly in business-class - the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service   [...]
Posted: Tuesday, September 25th 2007

Inc. Expands Size of Inc. 500 Tenfold, Plots Social Networking Foray

Inc. Magazine's September 2007 issue will cover the annual Inc. 500, a list of private businesses in a number of industries that grew the fastest in their respective classes. Meanwhile, Inc. Online boasts an unexpectedly larger list: the company's first Inc. 5000. The magazine profiles private-sector companies for the knowledge development of other entrepreneurs. A complete list of the Inc. 5000 can be found at www.inc.com/inc5000. Red Ventures out of Charlotte and HydraM  [...]
Posted: Tuesday, August 28th 2007

Google Buys Email Security Firm Postini

Google has announced the acquisition of Postini, an e-mail security firm, for $625 million, reports Reuters. The deal will make Postini a wholly-owned subsidiary of the search/advertising giant. The firm's security services will allow Google to provide more hosted services along the lines of  [...]
Posted: Tuesday, July 10th 2007

Biz Professionals into Online Social Networking

Some 65 percent of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.   [...]
Posted: Monday, June 4th 2007

Local.com Offering Flat-Fee Premium Search Placement

For a flat annual fee marketers will be able to get specialized placement within search results on Local.com, reports ClickZ. According to one of the syndicated panel companies, Local.com's market share of pageviews is roughly one quarter of one percent that of Google's. The $249 yearly fee would put local businesses that prove they have a good reputation at the top of search results on t  [...]
Posted: Friday, April 27th 2007

Intel & Google Partner to Create B2B Tools

Intel is teaming with Google to create an online marketing toolkit catering to thousands of small businesses in its Intel Inside co-op marketing program, reports Ad Age. Opening in May, the "virtual marketing storefront" will help Intel reseller partners buy online ads from Google. The marketing tools will make it easier for Intel Inside licensees to set-up a campaign. Licensees will also be allowed to use co-  [...]
Posted: Thursday, April 26th 2007

InfoUSA to Rename Donnelly, Launch Networking Site

InfoUSA Inc. has dropped the Donnelly Marketing brand, renaming the unit InfoUSA National Accounts. The unit formerly known as Donnelly Marketing will move to InfoUSA's headquarters in Omaha, Nebraska; all technology, database marketing and product functions will take place there, writes DM News (  [...]
Posted: Wednesday, December 27th 2006