Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 42 | 33 |
| » ad pricing | 9 | 66 |
| » ad selling | 19 | 56 |
| » ad targeting | 22 | 53 |
| » ad technologies & vendors | 19 | 56 |
| » advertainment | 1 | 74 |
| » affiliate marketing | 2 | 73 |
| » agencies & ad departments | 9 | 66 |
| » alternative marketing | 8 | 67 |
| » Asia/Pacific | 1 | 74 |
| » automotive | 1 | 74 |
| » best practices | 6 | 69 |
| » biz buzz | 18 | 57 |
| » branding | 3 | 72 |
| » case studies | 1 | 74 |
| » co-op marketing & partnerships | 6 | 69 |
| » computers & tech | 7 | 68 |
| » consumer packaged goods | 1 | 74 |
| » CRM | 4 | 71 |
| » cross media | 1 | 74 |
| » demographics | 3 | 72 |
| » direct marketing | 10 | 65 |
| » domain names | 4 | 71 |
| » e-commerce | 18 | 57 |
| » email marketing | 8 | 67 |
| » entertainment | 2 | 73 |
| » Europe | 1 | 74 |
| » events | 1 | 74 |
| » finance | 2 | 73 |
| » How-to | 1 | 74 |
| » I-PR & business communications | 1 | 74 |
| » intrusive formats | 1 | 74 |
| » legal, government & regulation | 1 | 74 |
| » loyalty & retention | 4 | 71 |
| » major brands | 10 | 65 |
| » major players news | 25 | 50 |
| » measurement & analytics | 8 | 67 |
| » media convergence | 4 | 71 |
| » minorities | 1 | 74 |
| » mobile marketing | 4 | 71 |
| » multi-channel marketing | 5 | 70 |
| » new and improved | 12 | 63 |
| » online ad market | 24 | 51 |
| » pearls of wisdom | 2 | 73 |
| » people | 2 | 73 |
| » personalization | 2 | 73 |
| » political parties & organizations | 1 | 74 |
| » promotions | 1 | 74 |
| » publishing | 22 | 53 |
| » research & stats | 25 | 50 |
| » rich media | 1 | 74 |
| » signs of doom | 1 | 74 |
| » signs of recovery | 1 | 74 |
| » signs of what's to come | 18 | 57 |
| » small business | 12 | 63 |
| » Spanish-speaking | 1 | 74 |
| » syndication & RSS | 3 | 72 |
| » telecom | 1 | 74 |
| » text ads | 21 | 54 |
| » tools & software | 18 | 57 |
| » top stories | 14 | 61 |
| » travel | 1 | 74 |
| » user experience | 5 | 70 |
| » viral marketing & social media | 1 | 74 |
| » weblog marketing | 7 | 68 |
| » worst practices | 1 | 74 |
B2B Meets StumbleUpon
B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer.
Still, the two are very complementary, writes Andrew Moravick at Elo [...]
Posted: Tuesday, November 29th 2011
Google Enterprise Adds Salesforce Support, Internal Search Comparison Features
Google has made two additions to its Enterprise Search service, dedicated to making the process of searching more efficient for businesses:
Side-by-Side enables employees to test and rate results from two different search queries on the same body of data, the better to gauge which yielded the best results.
For example, in the image at left, an admin has set up two different search configurations for the keyword [Google]. Empl [...]
Posted: Thursday, August 20th 2009
Twitter to Move into Business Mainstream
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.
[...]
Posted: Monday, June 1st 2009
FT Deploys Business News Search Engine
The Financial Times has officially launched Newssift, a semantic business news search engine, in beta.
Newssift's aim is to "put an angel on the shoulders of the business person," stated CEO Robin Johnson, who asserted the engine would add context and meaning to the business news search engine industry, dominated by the old-school keyword-based algorithm.
Queries can be refined across a panoply of search options: Topic, Organization, Place, Person, an [...]
Posted: Thursday, March 19th 2009
Local Service Seekers Increasingly Favor Search, Mobile Web Queries Rise
A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) -- followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%).
These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year's findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%.
30% of local business que [...]
Posted: Friday, February 20th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Two-Thirds of Small Businesses Go it Alone for Marketing
Over half of small business owners say generating new customers is a challenge, yet nearly two-thirds do not use outside support for marketing assistance, according to a survey of US small businesses from the Yellow Pages Association (YPA).
The recently released "Small Business Marketing Poll," was conducted by resear [...]
Posted: Friday, December 26th 2008
LinkedIn Debuts Search Suggestions, Customized Queries
The 31 million business professionals registered on LinkedIn now have access to upgraded search features.
New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t [...]
Posted: Friday, November 28th 2008
Industrial Marketing Budgets Grow, Head to 'Net
Marketers at industrial companies spent a greater portion of their budget online in 2008 than last year.
And despite the economic downturn, 38% expect to spend a larger amount this year on marketing as they continue to migrate dollars to online tactics, according to a survey by GlobalSpec, writes MarketingCharts.
The survey fou [...]
Posted: Monday, November 24th 2008
Search Engines, Yellow Pages: Go-To Sources for Local Info
Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore, [...]
Posted: Wednesday, October 22nd 2008
Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus, [...]
Posted: Tuesday, September 23rd 2008
Quality Guidelines Added to Google Maps
As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include:
Represent your business exactly as it appears in real life.
Only include listings for businesses YOU represent.
Don't participate in any behavior with the intention or result of listing your business more times than it exists.
The guidelines also show adm [...]
Posted: Tuesday, September 16th 2008
Mo' Money For Mozilla, Thanks to Extended Google Deal
Mozilla chairperson Mitchell Baker announced its lucrative contract with Google has been extended to 2011.
Mozilla is the maker of Firefox, an open source web browser that's captured nearly 16 percent of the US market two years since its inception. (It now serves 20 percent of the market.) While it's no "Explorer [...]
Posted: Friday, August 29th 2008
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
Site Analytics Tool Interprets Content, Design Weaknesses -- for a Fee
A new site analytics service is born: Pagealizer. The offering enables marketers to increase page conversion by tracking length of time on a site, bounce rate, how far down customers scrolled, and where they clicked.
Based on that information, Pagealizer makes recommendations for optimizing page design and content. Pages are tracked individually (login page, subscribe page, privacy page, etc) to enable clients to optimize each one.
The company provides free and [...]
Posted: Monday, July 28th 2008
More People Use Internet in New Ways, Embrace Web 2.0
Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.
[...]
Posted: Tuesday, July 15th 2008
Search vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49 percent) of workers surveyed say finding the enterprise-related information they need to do their job is difficult and time-consuming, according to a study on "Findability" from the Association for Information and Image Management (AIIM), writes MarketingCharts. [...]
Posted: Friday, June 20th 2008
Google Upgrades Site Search Enterprise
Google has released an upgrade of Site Search, a paid feature for site publishers.
The new features include improved indexing, synonym search, date biasing and top results biasing.
Cost of the product depends on the size of the site. View rates at Google Site Search. [...]
Posted: Tuesday, June 3rd 2008
SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns
Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M [...]
Posted: Wednesday, March 19th 2008
2008 B2B Marketing Forecast: Rise in Budgets and Online Spending (Updated)
Most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79 percent plan to increase their online marketing budgets, according to BtoB magazine's 2008 Marketing Priorities and Plans study, writes MarketingCharts.
[...]
Posted: Friday, January 4th 2008