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iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

'Reputation Registry' Helps Authenticate Marketer Emails

The Direct Marketing Association (DMA) and Return Path have launched the DMA Reputation Registry, which helps members determine whether their mailing IPs are authenticated. Pointing out that authentication is among the factors that influences email marketing deliverability, CEO Matt Blumberg of Return Path warned, "it will become an increasingly important factor and it is even possible that some receivers   [...]
Posted: Wednesday, December 17th 2008

LinkedIn Debuts Search Suggestions, Customized Queries

The 31 million business professionals registered on LinkedIn now have access to upgraded search features. New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t  [...]
Posted: Friday, November 28th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

How-To: 15 Tips for Effective Web Design

Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site stand out: 1. Use a consistent color scheme. The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors  [...]
Posted: Wednesday, August 13th 2008

Modernista Dismantles Site, Trusts the 'Net to Share Its Ethos

Boston agency Modernista took the phrase "less is more" to heart when updating its website. The agency's new online destination is "siteless" and dependent entirely on public resources, navigable by a menu bar in the top right corner of the screen. When users "Google" the agency and click on Modernista, they are brought to the same results page -- with an added nav bar. Clicking on "About" brings you to either Modernista's Wikipedia entry or Facebook page. The agency's past work appears on  [...]
Posted: Wednesday, March 19th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

Tech Support Podcast Addresses Adobe Issues

MOGO Media has launched AskMOGO.com, an "all-request how-to video podcast" for Adobe users. In a manner that brings NPR's "Car Talk" to mind, tech-challenged creatives may pose questions that are then addressed on the podcast. Questions may be submitted at AskMOGO.com. According to a recent Scene7 study, nine percent of marketers plan to add "web 2.0" capabil  [...]
Posted: Friday, February 22nd 2008

Apple Sniffs at Netflix Territory, Taps Fox to Help Scout It

Apple and 20th Century Fox studio have inked an agreement that enables consumers to rent Fox DVDs on iTunes. Once paid for and downloaded, the digital video will be available for a limited period of time, reports the Financial Times. The move places Apple squarely in Netflix territory, but the online DVD rental service is expected to pose little threat against iTunes' mass appea  [...]
Posted: Friday, December 28th 2007

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media,   [...]
Posted: Thursday, November 15th 2007

HiveLive Uses Hive Sense to Bring Social Tools to SMBs

Social sharing site HiveLive aspires, like many others, to bring social features to small and mid-sized businesses. The HiveLive model revolves around hives, or "web 2.0 building blocks that combine people, information, and permissions to create flexible information sources." To fulfill a particular use, such as a brainstorming session, hives can feature profiles,  [...]
Posted: Tuesday, November 6th 2007

National Ad Force to Distribute AlmondNet Behavioral Ads

Online advertising sales firm National Ad Force has signed an agreement with AlmondNet, a behavioral targeting ad firm. The relationship empowers advertisers working with National Ad Force to include AlmondNet technology in planned media placements. AlmondNet utilizes a process called "Post-Search behavioral targeting" to drive targeted display advertising to US and UK users across 40 demographic segments. Each user hosts a  [...]
Posted: Tuesday, October 9th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

meebo Brings Multi-Platform Chat to iPhone

meebo, a browser-based service that enables users to chat from multiple platforms at once, including Yahoo, MSN Messenger, AIM and Gchat, has just announced its compatibility with the iPhone. While the site in theory has always been iPhone-compatible, it now sports an interface that mimics the ease-of-use of the standard version, and isolates iPhone specific tools when users log in fro  [...]
Posted: Thursday, August 16th 2007

B2B Marketers' and Buyers' Views at Odds about Site Registration

While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it's likely that their perception is at odds with the buyers', according to a joint KnowledgeStorm Inc. and MarketingSherpa research study on how marketers' practices align with technology buyers' expectations and preferences rega  [...]
Posted: Friday, August 10th 2007

Piczo, Penguin Add Interactive Element to Kid-Lit

Teen networking site Piczo has just partnered with Penguin Group, a major English-language publisher, for a promotion dubbed "My Penguin," designed to spark "active interest" in literature with collaborative efforts on- and offline. A release from Piczo reports that six classic novels will be published with blank covers under the Penguin brand. Each will have been chosen by popular teen bands like Razorlight. Piczo, which boasts 2  [...]
Posted: Thursday, August 2nd 2007

Digg Finds Ad-Serving Sugar Daddy in Software Giant

Microsoft announced Wednesday that it will become the exclusive provider of display and contextual advertising on Digg, reports CNN Money. Digg is a user-generated news recommendation service that serves over 17 million visitors a month. The three-year commitment between itself and Microsoft will enable both to work in tangent on future technology and adverti  [...]
Posted: Thursday, July 26th 2007

Hearst Dips into Digital, Acquires UGO

Hearst Corporation has just announced its purchase of UGO Networks, a major online entertainment company. UGO purveys news and content on games, films, Television, DVDs, music, sports, comics and women. With over 11 million unique visits in the US and 28 million worldwide, the acquisition earns Hearst a major web-based men's lifestyle brand. UGO reaches one in 10 online users in the 18-34-year-old demo, and is supported by ad revenue, including customized ad options for blue c  [...]
Posted: Wednesday, July 25th 2007

PowerReviews Loosens the Staples on Consumer Gabber

PowerReviews has announced its inclusion of a tag-based customer review solution on Staples.com, making Staples the first office products retailer to provide this service. PowerReviews' tag-based approach offers "at-a-glance" Review Snapshots, streamlining the process of finding both quality products and quality reviews. Reviews written by "Verified Buyers" are also clearly identified.  [...]
Posted: Friday, July 20th 2007