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LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

More Brands Investigate B2B Digital Marketing Techniques

B2B brands are more inclined to investigate digital marketing techniques as these channels become more B2B friendly, and of course, as the economy improves. CIT Group, a small business lender, is one example. The company just launched a global integrated campaign that includes spots in digital publications most likely to be read by its customer base. There is also a mobile element to the campaign as well, along with print and ra  [...]
Posted: Friday, March 16th 2012

Nordstrom Custom Suit iPad App Shows Off B2B Strengths

Joseph Abboud and Nordstrom have launched a B2B iPad app that is a combo multipurpose selling tool and a simplified ordering system. The iPad Made-to-Measure app lets Nordstrom customers browse a full range of Joseph Abboud fabrics, select a style preference and silhouette that fits his body type and review previously purchased Joseph Abboud garments in the customer   [...]
Posted: Friday, March 9th 2012

B2B Can Make Use of Location-based Social Services Too

There is no end to the number and type of location-based marketing campaigns and products available—for B2C marketers, that is. B2B companies, though, can also make use of this burgeoning marketing model. Brian Honigman at LunaMetrics offers several tips in a blog post include the basics—such as listing with Foursquare, Facebook Places and SCVNGR (not doing so is a missed opportu  [...]
Posted: Thursday, February 23rd 2012

QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Global Trade Drives Ad Spending Too

Pharmaceutical, auto insurance, financial services and consumer packaged goods companies have been the top sectors spending on advertising lately, Kantar Media reports. However global trade or business - a sector of the international economy that was significantly impacted by the recession - has bounced back and campaigns are starting to reflect that.   [...]
Posted: Monday, September 12th 2011

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Google Enterprise Adds Salesforce Support, Internal Search Comparison Features

Google has made two additions to its Enterprise Search service, dedicated to making the process of searching more efficient for businesses: Side-by-Side enables employees to test and rate results from two different search queries on the same body of data, the better to gauge which yielded the best results. For example, in the image at left, an admin has set up two different search configurations for the keyword [Google]. Empl  [...]
Posted: Thursday, August 20th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Fitch Touts Grim '09 Outlook for Media, Entertainment

Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all major ad categories, and an increase in ad inventory, according to a forecast from Fitch Ratings, MarketingCharts   [...]
Posted: Friday, December 12th 2008

Half of Businesses Won't Meet Q4 Targets

Over half of corporate employees in the US say company sales will be less than expected in 4Q08, pointing to evidence that the current recession is deeper and more painful than '01's recession. These sentiments were mined from findings provided by ChangeWave Research (via MarketingCharts). The survey found alarmingly low  [...]
Posted: Wednesday, December 10th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

85% Used Print Directory in Past Year; Yellow Pages Hold Steady

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a directory, according to a study by Knowledge Networks on behalf of the Association of Directory Publishers (ADP), reports MarketingCharts.   [...]
Posted: Friday, October 24th 2008

Search Engines, Yellow Pages: Go-To Sources for Local Info

Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore,   [...]
Posted: Wednesday, October 22nd 2008

Most B2B Tech Companies Don't Use RSS Feeds

Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink, writes MarketingCharts.  [...]
Posted: Friday, October 17th 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Top 100 B2B Advertisers Cut Ad Spend 1.9% in '07

The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes. Total B2B ad spending was $12.95 billion last year, down  [...]
Posted: Thursday, September 18th 2008