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LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

More Brands Investigate B2B Digital Marketing Techniques

B2B brands are more inclined to investigate digital marketing techniques as these channels become more B2B friendly, and of course, as the economy improves. CIT Group, a small business lender, is one example. The company just launched a global integrated campaign that includes spots in digital publications most likely to be read by its customer base. There is also a mobile element to the campaign as well, along with print and ra  [...]
Posted: Friday, March 16th 2012

Nordstrom Custom Suit iPad App Shows Off B2B Strengths

Joseph Abboud and Nordstrom have launched a B2B iPad app that is a combo multipurpose selling tool and a simplified ordering system. The iPad Made-to-Measure app lets Nordstrom customers browse a full range of Joseph Abboud fabrics, select a style preference and silhouette that fits his body type and review previously purchased Joseph Abboud garments in the customer   [...]
Posted: Friday, March 9th 2012

B2B Can Make Use of Location-based Social Services Too

There is no end to the number and type of location-based marketing campaigns and products available—for B2C marketers, that is. B2B companies, though, can also make use of this burgeoning marketing model. Brian Honigman at LunaMetrics offers several tips in a blog post include the basics—such as listing with Foursquare, Facebook Places and SCVNGR (not doing so is a missed opportu  [...]
Posted: Thursday, February 23rd 2012

QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Global Trade Drives Ad Spending Too

Pharmaceutical, auto insurance, financial services and consumer packaged goods companies have been the top sectors spending on advertising lately, Kantar Media reports. However global trade or business - a sector of the international economy that was significantly impacted by the recession - has bounced back and campaigns are starting to reflect that.   [...]
Posted: Monday, September 12th 2011

B2B Ad Pages Slide 30% in 1H09

Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media's Business Information Network. For June, ad pages were down 32.8% from the same month last year. Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion, reports Media Buyer Planner. Americ  [...]
Posted: Friday, August 28th 2009

Google Enterprise Adds Salesforce Support, Internal Search Comparison Features

Google has made two additions to its Enterprise Search service, dedicated to making the process of searching more efficient for businesses: Side-by-Side enables employees to test and rate results from two different search queries on the same body of data, the better to gauge which yielded the best results. For example, in the image at left, an admin has set up two different search configurations for the keyword [Google]. Empl  [...]
Posted: Thursday, August 20th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

FT Deploys Business News Search Engine

The Financial Times has officially launched Newssift, a semantic business news search engine, in beta. Newssift's aim is to "put an angel on the shoulders of the business person," stated CEO Robin Johnson, who asserted the engine would add context and meaning to the business news search engine industry, dominated by the old-school keyword-based algorithm. Queries can be refined across a panoply of search options: Topic, Organization, Place, Person, an  [...]
Posted: Thursday, March 19th 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009

Local Service Seekers Increasingly Favor Search, Mobile Web Queries Rise

A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) -- followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%). These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year's findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%. 30% of local business que  [...]
Posted: Friday, February 20th 2009

Omniture Reveals Personalized Campaign Software

At its annual summit in Salt Lake City, software optimization provider Omniture introduced an application that gives marketers the ability to automatically personalize content or product recommendations offered to website visitors. Average landing page conversion rates for email campaigns ranged from around 5.7-11.3% for free offers, and from 5.7-7.6% for e-commerce campaigns, according to a study   [...]
Posted: Thursday, February 19th 2009

Execs' Top Online Fears: Employee Sabotage, Data Leaks

Users of Apple's iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.   [...]
Posted: Monday, February 9th 2009