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Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]
Posted: Thursday, August 6th 2009

YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners

YouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers,   [...]
Posted: Tuesday, August 4th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Spam Spectre On The Rise

Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown. The report from Postini, which provides e-mail security to 15 million users of Google's enterprise services, states spam is growing faster than ever, with spammers diversifyi  [...]
Posted: Wednesday, April 1st 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

EU To Microsoft: For the Last Time, Stop Bundling IE With Windows

This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package. "Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi  [...]
Posted: Friday, January 23rd 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

NY Governor Proposes iPod Tax

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York   [...]
Posted: Wednesday, December 17th 2008

Digitas Heads to Roll in US

Digitas announced plans to lay off approximately 70 of 2,100 US-based employees, citing reduced client budgets. Non-US employees will not be affected. "We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success," one spokesperson stated. Digitas, the digital unit of global conglomerate Publicis Groupe, has o  [...]
Posted: Friday, December 12th 2008

YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns

Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce. Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category-  [...]
Posted: Thursday, December 11th 2008

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]
Posted: Tuesday, December 9th 2008

Agency.com Takes iCrossing to Court for 'Employee Raiding'

Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal. $19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec  [...]
Posted: Tuesday, November 11th 2008

Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

Google's Analytics: Biased Toward Google Sites?

Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites. Now they have growing reason to suspect Google of worse, even biased, figures. Panel-based measurement gathers a sample of internet users and records their habits, typically by installing software on their computers that track online activity. The data is then scaled out t  [...]
Posted: Wednesday, August 20th 2008

Facebook to Buy ConnectU, Whose Code it 'Stole'

ConnectU, which sued Facebook CEO Mark Zuckerberg for stealing its code, is now a Facebook acquisition target, the BBC reports. Before starting Facebook, Zuckerberg conducted programming work for the founders of ConnectU, known at the time as HarvardConnect.com. He launched Facebook as an Ivy League-only network in 2004, sparking a   [...]
Posted: Monday, August 18th 2008