Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	916	627
» ad pricing	125	1418
» ad selling	686	857
» ad targeting	547	996
» ad technologies & vendors	554	989
» advertainment	118	1425
» Advertising	4	1539
» affiliate marketing	20	1523
» agencies & ad departments	185	1358
» alternative marketing	195	1348
» Asia/Pacific	46	1497
» automotive	30	1513
» b2b	44	1499
» best practices	100	1443
» biz buzz	668	875
» branding	245	1298
» broadband	147	1396
» campaigns & creatives of note	116	1427
» case studies	19	1524
» co-op marketing & partnerships	155	1388
» computers & tech	61	1482
» consumer packaged goods	26	1517
» CRM	6	1537
» cross media	137	1406
» demographics	70	1473
» direct marketing	45	1498
» domain names	243	1300
» don't believe the hype	32	1511
» e-commerce	183	1360
» email marketing	31	1512
» entertainment	253	1290
» Europe	71	1472
» events	15	1528
» finance	68	1475
» global	25	1518
» healthcare	13	1530
» I-PR & business communications	10	1533
» instant messaging marketing	12	1531
» interviews	1	1542
» intrusive formats	37	1506
» Latin America	5	1538
» legal, government & regulation	128	1415
» loyalty & retention	70	1473
» major account moves	69	1474
» major brands	547	996
» measurement & analytics	132	1411
» media convergence	206	1337
» minorities	3	1540
» mobile marketing	91	1452
» multi-channel marketing	61	1482
» new and improved	201	1342
» nonsense & parodies	3	1540
» pearls of wisdom	20	1523
» people	98	1445
» personalization	41	1502
» political parties & organizations	29	1514
» privacy	36	1507
» promotions	22	1521
» publishing	480	1063
» real estate	9	1534
» research & stats	328	1215
» rich media	213	1330
» search engine marketing	440	1103
» Segmentation & Markets	2	1541
» seniors	1	1542
» sex sells	3	1540
» signs of doom	82	1461
» signs of recovery	49	1494
» signs of what's to come	587	956
» small business	34	1509
» spam & anti-spam	11	1532
» Spanish-speaking	6	1537
» syndication & RSS	65	1478
» technical innovation	76	1467
» telecom	31	1512
» text ads	282	1261
» tools & software	223	1320
» top stories	263	1280
» travel	12	1531
» user experience	243	1300
» viral marketing & social media	78	1465
» weblog marketing	71	1472
» women	26	1517
» worst practices	57	1486
» Youth	51	1492

Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play

Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well. Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb   [...]
Posted: Wednesday, March 7th 2012

Ad Network Takes MySpace for $35M

Specific Media has bought MySpace from News Corporation, a number of publications have confirmed. The ad network, which helps marketers buy digital ads across the Web, online video, mobile and television, is paying about $35 million for the once wildly popular site, mainly in stock, according to news accounts. It is a telling transaction because it illustrates the changing business model, not to mention grow  [...]
Posted: Wednesday, June 29th 2011

Top News: Twitter adds Follow button | Schmidt takes blame for Google's social failure | Tapjoy says Apple's ban on promos kills profits | iCloud | YouTube to create network of networks

Social Media: Twitter adds a one-stop 'Follow' button for sites. More than friending: how can the social web go beyond Facebook? Schmidt sa  [...]
Posted: Wednesday, June 1st 2011

Video: Another New Ad Twist in the Microsoft-Skype Deal

Under Microsoft's acquisition of Skype, the video conference call provider said it would "support Microsoft devices 'Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities." With such little to go on, the online ad community been speculating on what the deal could mean to their industry. Will   [...]
Posted: Wednesday, May 11th 2011

Top News: Google pushes forward with mobile payment plan | Publicis finds digital strategy pays off | GroupMe turns to advertising | New MobileMe

Mobile Payments: Google sets role in mobile payment. American Express launches all-new digital payments platform to attack PayPal’s bread and butter. Ad Agencies:   [...]
Posted: Monday, March 28th 2011

Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]
Posted: Friday, January 7th 2011

Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android

People: Departing Microsoft visionary Ray Ozzie sees "post-PC" world. Ad Technologies: Adobe works up new ad format for smartphones. Testing a bar code technology for 2-D smartphones.  [...]
Posted: Tuesday, October 26th 2010

Top Industry News for 10-21-10: Click fraud escalates, eroding online ads' credibility

Security: Escalating click fraud erodes credibility of online advertising. Ad Technology: Web ads tied to news photos pop up more and more. Momentum for interactive   [...]
Posted: Thursday, October 21st 2010

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]
Posted: Monday, May 3rd 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]
Posted: Wednesday, March 24th 2010

Is Apple Killing Geo-targeted Ads?

Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset. The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. (  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010