Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 122 | 279 |
| » ad pricing | 30 | 371 |
| » ad selling | 75 | 326 |
| » ad targeting | 111 | 290 |
| » ad technologies & vendors | 132 | 269 |
| » advertainment | 17 | 384 |
| » Advertising | 1 | 400 |
| » affiliate marketing | 4 | 397 |
| » agencies & ad departments | 30 | 371 |
| » alternative marketing | 25 | 376 |
| » Asia/Pacific | 8 | 393 |
| » automotive | 6 | 395 |
| » b2b | 9 | 392 |
| » best practices | 30 | 371 |
| » biz buzz | 110 | 291 |
| » branding | 25 | 376 |
| » broadband | 44 | 357 |
| » campaigns & creatives of note | 17 | 384 |
| » case studies | 7 | 394 |
| » co-op marketing & partnerships | 29 | 372 |
| » computers & tech | 90 | 311 |
| » consumer packaged goods | 14 | 387 |
| » CRM | 1 | 400 |
| » cross media | 34 | 367 |
| » demographics | 18 | 383 |
| » direct marketing | 19 | 382 |
| » domain names | 3 | 398 |
| » don't believe the hype | 9 | 392 |
| » e-commerce | 39 | 362 |
| » email marketing | 30 | 371 |
| » entertainment | 67 | 334 |
| » Europe | 14 | 387 |
| » events | 7 | 394 |
| » finance | 6 | 395 |
| » global | 8 | 393 |
| » healthcare | 2 | 399 |
| » I-PR & business communications | 5 | 396 |
| » instant messaging marketing | 7 | 394 |
| » interviews | 1 | 400 |
| » intrusive formats | 11 | 390 |
| » Latin America | 1 | 400 |
| » legal, government & regulation | 55 | 346 |
| » loyalty & retention | 4 | 397 |
| » major account moves | 7 | 394 |
| » major brands | 99 | 302 |
| » Marketing | 1 | 400 |
| » measurement & analytics | 50 | 351 |
| » media convergence | 67 | 334 |
| » mobile marketing | 51 | 350 |
| » multi-channel marketing | 18 | 383 |
| » new and improved | 170 | 231 |
| » nonsense & parodies | 3 | 398 |
| » online ad market | 76 | 325 |
| » pearls of wisdom | 7 | 394 |
| » people | 12 | 389 |
| » personalization | 34 | 367 |
| » political parties & organizations | 3 | 398 |
| » privacy | 22 | 379 |
| » promotions | 3 | 398 |
| » publishing | 99 | 302 |
| » real estate | 2 | 399 |
| » research & stats | 22 | 379 |
| » rich media | 60 | 341 |
| » search engine marketing | 126 | 275 |
| » signs of doom | 7 | 394 |
| » signs of recovery | 4 | 397 |
| » signs of what's to come | 165 | 236 |
| » small business | 3 | 398 |
| » spam & anti-spam | 10 | 391 |
| » Spanish-speaking | 1 | 400 |
| » syndication & RSS | 18 | 383 |
| » telecom | 28 | 373 |
| » text ads | 52 | 349 |
| » tools & software | 220 | 181 |
| » top stories | 139 | 262 |
| » travel | 3 | 398 |
| » user experience | 103 | 298 |
| » viral marketing & social media | 23 | 378 |
| » weblog marketing | 12 | 389 |
| » women | 1 | 400 |
| » worst practices | 17 | 384 |
| » Youth | 6 | 395 |
Top News: Who owns the social graph? | Motorola Droid 3 debuts | Smartphone privacy | WaPo jobs section gets hacked
Social Media:
Analysis: Facebook video calling versus Google+ Hangouts.
Who owns your social graph — you or Facebook?
Over 500,000 businesses are [...]
Posted: Thursday, July 7th 2011
Now Microsoft Supports HTML5. Is it Finally Over for Flash?
After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post.
"Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import [...]
Posted: Monday, May 3rd 2010
3D's everwhere: in a newspaper, games, on the desktop
3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show.
One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to [...]
Posted: Monday, May 3rd 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices
It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile.
The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs [...]
Posted: Friday, April 30th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Is Apple Killing Geo-targeted Ads?
Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset.
The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. ( [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 02/05/10
Campaigns:
Adidas rewards consumers for sharing in online push.
Analytics:
Real time analytics makes for happy customers.
Ad Technology:
Study calls for more user choice [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Consumer Groups Call for 'TV Everywhere' Investigation
The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming.
The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l [...]
Posted: Tuesday, January 5th 2010
Streaming Olympics Coverage Foretells More Sports Specials – and Fees
TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers.
People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming [...]
Posted: Tuesday, December 29th 2009
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
'Googlephone' Update 12-15: Two Versions Hit the Market Jan. 5
The rumored Google-branded smartphone is a reality and could be made available as early as January 5, according to a source familiar with the matter. Google will be marketing two versions of its own cell phone, one with a service contract with T-Mobile, and another that is "unlocked," the source said (via Reuters).
The T-Mobile version will subsidize the cost of the phone for U.S. consumers. While the phone is said to be simil [...]
Posted: Monday, December 14th 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase.
Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements.
The algorithms can incorporate user information, such as a viewer's geographic [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009