Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1040 | 438 |
| » ad pricing | 172 | 1306 |
| » ad selling | 732 | 746 |
| » ad targeting | 728 | 750 |
| » advertainment | 107 | 1371 |
| » Advertising | 3 | 1475 |
| » affiliate marketing | 38 | 1440 |
| » agencies & ad departments | 272 | 1206 |
| » alternative marketing | 240 | 1238 |
| » Asia/Pacific | 38 | 1440 |
| » automotive | 25 | 1453 |
| » b2b | 49 | 1429 |
| » best practices | 101 | 1377 |
| » biz buzz | 630 | 848 |
| » branding | 205 | 1273 |
| » broadband | 125 | 1353 |
| » campaigns & creatives of note | 94 | 1384 |
| » case studies | 16 | 1462 |
| » co-op marketing & partnerships | 159 | 1319 |
| » computers & tech | 115 | 1363 |
| » consumer packaged goods | 19 | 1459 |
| » CRM | 6 | 1472 |
| » cross media | 114 | 1364 |
| » demographics | 73 | 1405 |
| » direct marketing | 88 | 1390 |
| » domain names | 78 | 1400 |
| » don't believe the hype | 20 | 1458 |
| » e-commerce | 141 | 1337 |
| » email marketing | 46 | 1432 |
| » entertainment | 190 | 1288 |
| » Europe | 66 | 1412 |
| » events | 14 | 1464 |
| » finance | 35 | 1443 |
| » global | 16 | 1462 |
| » healthcare | 5 | 1473 |
| » How-to | 1 | 1477 |
| » I-PR & business communications | 4 | 1474 |
| » instant messaging marketing | 11 | 1467 |
| » interviews | 4 | 1474 |
| » intrusive formats | 53 | 1425 |
| » Latin America | 4 | 1474 |
| » legal, government & regulation | 126 | 1352 |
| » loyalty & retention | 31 | 1447 |
| » major account moves | 34 | 1444 |
| » major brands | 322 | 1156 |
| » measurement & analytics | 188 | 1290 |
| » media convergence | 171 | 1307 |
| » minorities | 3 | 1475 |
| » mobile marketing | 140 | 1338 |
| » multi-channel marketing | 47 | 1431 |
| » new and improved | 309 | 1169 |
| » nonsense & parodies | 2 | 1476 |
| » online ad market | 554 | 924 |
| » pearls of wisdom | 23 | 1455 |
| » people | 72 | 1406 |
| » personalization | 53 | 1425 |
| » political parties & organizations | 17 | 1461 |
| » privacy | 59 | 1419 |
| » promotions | 22 | 1456 |
| » publishing | 435 | 1043 |
| » real estate | 4 | 1474 |
| » research & stats | 144 | 1334 |
| » rich media | 276 | 1202 |
| » search engine marketing | 518 | 960 |
| » Segmentation & Markets | 1 | 1477 |
| » signs of doom | 36 | 1442 |
| » signs of recovery | 22 | 1456 |
| » signs of what's to come | 471 | 1007 |
| » small business | 46 | 1432 |
| » spam & anti-spam | 19 | 1459 |
| » Spanish-speaking | 9 | 1469 |
| » syndication & RSS | 48 | 1430 |
| » technical innovation | 132 | 1346 |
| » telecom | 32 | 1446 |
| » text ads | 352 | 1126 |
| » tools & software | 464 | 1014 |
| » top stories | 336 | 1142 |
| » travel | 7 | 1471 |
| » user experience | 211 | 1267 |
| » viral marketing & social media | 56 | 1422 |
| » weblog marketing | 55 | 1423 |
| » women | 14 | 1464 |
| » worst practices | 78 | 1400 |
| » Youth | 40 | 1438 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Ad Network Takes MySpace for $35M
Specific Media has bought MySpace from News Corporation, a number of publications have confirmed. The ad network, which helps marketers buy digital ads across the Web, online video, mobile and television, is paying about $35 million for the once wildly popular site, mainly in stock, according to news accounts. It is a telling transaction because it illustrates the changing business model, not to mention grow [...]
Posted: Wednesday, June 29th 2011
Video: Another New Ad Twist in the Microsoft-Skype Deal
Under Microsoft's acquisition of Skype, the video conference call provider said it would "support Microsoft devices 'Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities." With such little to go on, the online ad community been speculating on what the deal could mean to their industry.
Will [...]
Posted: Wednesday, May 11th 2011
Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style
Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company.
Rather, Wal-mart is acqu [...]
Posted: Tuesday, April 19th 2011
Top News: Google pushes forward with mobile payment plan | Publicis finds digital strategy pays off | GroupMe turns to advertising | New MobileMe
Mobile Payments:
Google sets role in mobile payment.
American Express launches all-new digital payments platform to attack PayPal’s bread and butter.
Ad Agencies:
[...]
Posted: Monday, March 28th 2011
Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android
People:
Departing Microsoft visionary Ray Ozzie sees "post-PC" world.
Ad Technologies:
Adobe works up new ad format for smartphones.
Testing a bar code technology for 2-D smartphones. [...]
Posted: Tuesday, October 26th 2010
Top Industry News for 10-21-10: Click fraud escalates, eroding online ads' credibility
Security:
Escalating click fraud erodes credibility of online advertising.
Ad Technology:
Web ads tied to news photos pop up more and more.
Momentum for interactive [...]
Posted: Thursday, October 21st 2010
Industry Buzz & News: 5/04/10
Search:
Google invests in firm that tries to predict the future.
Ad Technologies:
Consolidation predicted for ad technology sector in 2010.
Social Media:
Twitter set to [...]
Posted: Tuesday, May 4th 2010
Now Microsoft Supports HTML5. Is it Finally Over for Flash?
After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post.
"Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import [...]
Posted: Monday, May 3rd 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices
It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile.
The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs [...]
Posted: Friday, April 30th 2010
Google Lists Hotel Prices on Google Maps
Google continues to experiment with new ad formats using its ubiquitous Google Maps.
The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings.
"You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate [...]
Posted: Wednesday, March 24th 2010
Premier Retail Networks Adds Fresh Market Stores as DOOH Grows
Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores.
Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market.
"Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N [...]
Posted: Monday, February 15th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
AccuWeather Relaunches with Custom Content Ad Opps
AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather's Facebook page before the launch.
The relaunched site is less cluttered, in response to both users' and advertisers' requests. There are also new sizes and p [...]
Posted: Tuesday, February 9th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Is Apple Killing Geo-targeted Ads?
Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset.
The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. ( [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 02/05/10
Campaigns:
Adidas rewards consumers for sharing in online push.
Analytics:
Real time analytics makes for happy customers.
Ad Technology:
Study calls for more user choice [...]
Posted: Friday, February 5th 2010